Amazon keyword ranking refers to the ranking of keywords in the Amazon search results. The products with the top search results will naturally occupy an extremely favorable position in the "battle" of sales. Therefore, in order for target customers to find our products at a glance, it is necessary to thoroughly research Amazon keywords. Today, Huaju Tongchuang will share with you some tips for improving and stabilizing Amazon’s keyword rankings. I hope it will be helpful to you!
1. Keywords quickly go to the home page
Using BD keywords to hit the homepage: We all face the same problem in our operations: after the keywords hit the homepage, many of us reduce the bidding and advertising budget, and even adjust the price. In this way, keywords can easily fall to the second page, or even the third page. In order to hit the homepage, we spent a lot of advertising fees, it is impossible to transfer it back, and a large amount of advertising is burned. We can use the seven-day seckill to use the seven-day promotion to hit the keyword to the homepage and stabilize the ranking.
2. Improve keyword rankings in a short period of time
Search plus purchases can improve keyword rankings in a short period of time. The method of operation is to search for keywords, find products, and click to add purchases through an independent account, thereby improving keyword relevance and retention rate. At the same time when these two key factors are weighted, the keyword ranking is also naturally improved to achieve the purpose of being on the home page.
3. Use Amazon Advertising to Boost Your Keyword Rankings
For keywords that you want to improve rankings, sellers can use Amazon Advertising to open a bidding advertisement for this target word, and by opening on-site promotion, the word and products with this keyword can be pushed to the homepage to increase its exposure. In this process, it is best to ensure that the click-through rate and conversion rate of the products you recommend are higher than the basic values.
So which words should you open an Amazon ad for? This depends on the seller's budget and actual situation. The usual practice is to identify some words with strong competitiveness and moderate bidding price. Too high a price will easily lead to excessive budget expenditure; too low bidding may result in lack of popularity and the promotion effect that the seller wants will not be achieved.
4. Stable keyword ranking
No matter what method you use to get to the homepage, your listing sales must match the sales of other listings on the homepage, or at least the same, in order to stabilize the ranking and not fall. If you want to stabilize the ranking, the most important thing is sales.
It is not enough to master the common methods of improving Amazon keyword ranking. In practice, each store, including each product, is different. You should adjust your Amazon advertising strategy at any time according to your store’s operating conditions and the broader market situation, and keep your store traffic and Amazon keyword rankings getting better and better in the midst of constant changes. The above is all the content shared by Huaju Tongchuang, I hope it will be helpful to all sellers.