For cross-border e-commerce, the use of multi-account operation has become a common phenomenon, but there is an unavoidable problem in multi-account operation, that is, store association, why does store association occur? What are the risks of being associated with a store?

1. Why are Amazon accounts linked?

Amazon stipulates that an account can only have one store, so if you register multiple stores on the same site, if the system detects that these accounts are operated by the same person , then these accounts will be recognized by Amazon as Interrelated.

The main purpose of setting up linked accounts is to protect the shopping experience of buyers and prevent sellers from repeatedly selling the same products. In order to ensure fair competition among sellers and the concept of providing customers with the best quality products, Amazon's page does not emphasize the concept of stores, but focuses on products. That is, "heavy products and light stores", which is why there are multiple sellers on the same product details page .

2. What are the consequences of account association?

①The association itself is not a big problem, but if there is a problem with one of the multiple Amazon accounts associated with it, it will affect the other accounts associated with it. Avoiding the association can reduce the risk.

②Associated with the site, if Amazon finds that your products are cross-selling and selling the same product, Amazon will ask you to forcibly delete one of the accounts, all listings, if you do not delete Amazon may close both of your accounts.

③ Amazon has a policy: The reason for closing one of your accounts is that the existing account is linked to a closed account.

3. What are the reasons for account association?

①Association caused by equipment reasons;

We often remind students in class to be prepared, and then register after confirming that the information is correct. The reason why we keep emphasizing this is that after registration fails, you not only need to prepare another document, but also use a new device to go to register. This device reason causes the association to include the network environment and computer equipment used to register or log in to the store.

②Relationship caused by information reasons

The most common example of this is the accidental misuse when registering a new store, and the legal person information of the Amazon store is already registered. In this case, Amazon will determine that the seller account is linked. This relationship is further divided into strong and weak relationships. The above example is a strong association, while the credit card billing address association is a weak association.

③Product relationship

Maybe there are sellers who don't know this kind of association judgment. If the product upload information of your store has a 30% repetition rate with the products uploaded by other stores, there will be a risk of being judged as account association.

The above are the three common store associations summarized by Huaju Co., Ltd. If you encounter store association problems, please check yourself first.