Some people who know Amazon may have heard such a thing, "Amazon ban."

Amazon's ban is mainly aimed at sellers who violate the Amazon platform's prohibition of brushing orders and forbidding praise. Of course, there are both corporate compliance issues and some cases against Chinese sellers, which have made many sellers innocently punished. Of course, these details will not be elaborated here.

Behind the pressure of the platform on Chinese enterprises, the platform policy is also making adjustments. This is based on the leading position of China's cross-border e-commerce in the international market. China is also actively participating in the formulation of international rules for cross-border e-commerce to further protect sellers. Legitimate rights and interests, so you don't have to worry about the risk of being banned.

So how do we small and medium sellers survive on Amazon?

1. Do a good job in corporate compliance

As a cross-border e-commerce seller, we use the foreign Amazon platform, so we must abide by the rules of the platform.

Nowadays, with the large-scale development of cross-border e-commerce, high-quality cross-border e-commerce sellers are the direction dominated by national and international policies. Therefore, sellers should not only pay attention to the Amazon platform rules, but also learn more about import and export trade rules, intellectual property rights and other legal knowledge.

The Amazon platform is not not attracting investment, it is also implementing more preferential policies to encourage Chinese sellers to enter the Amazon platform. Of course, sellers and friends who do Amazon must abide by the rules that they can't brush orders and cannot brush good reviews.

2. Refined operations based on cloud technology and digitalization

Many merchants will say that if they do not swipe orders and swipe good reviews, there will definitely be no customer traffic, and the store will not be able to operate. However, in the era of big data, a simple distribution model cannot survive. Cross-border e-commerce is developing towards the refined operation of products and users based on Amazon cloud technology and digitalization. Fine operation is different from ordinary operation in the past, it has to do more work.