The rules of the Amazon platform are becoming more and more perfect. Many new sellers are not familiar with the rules when they start to operate the Amazon platform. It is inevitable to encounter illegal operations in the operation of Amazon stores, such as: poor account performance, infringement by the system, and customer complaints about products. It is not genuine, there are security risks in the quality, etc., which leads to the closure of the Amazon account. At this time, we will unblock the account. Let's take a look at the Amazon account appeal.

1. Common reasons for Amazon's ban

(1) Do not sell products of big brands

Because of the above-mentioned case of Amazon being sued by Apple, Amazon seems to be very sensitive to the products of big brands now. Once the product you sell is an internationally renowned brand, even if you have a certificate of authorization from the brand, there is a good chance that Amazon will cancel your selling rights. Therefore, it is recommended that you must pay attention to the new Amazon account, it is best to only sell ordinary products before meeting the following two conditions at the same time:

1. The account has issued more than 200 orders in total

2. The account has been opened for more than 3 months

(2) For ordinary products, please prepare the invoice first

If you do not sell big brand products, it is easier to pass the review after the new account is placed, but you must meet the following conditions at the same time:

1. Provide supplier information to Amazon;

2. Provide regular Chinese invoices to Amazon;

3. All the sold products have reached the customer's hands and have not received bad reviews;

4. Other routine review documents required by Amazon;

5. In addition to the review of new accounts, Amazon accounts that are already in operation will also be reviewed by Amazon if they involve the following issues:

6. All accounts involving products sold to Apple charging and storage

7. Here is a red light! Everyone must pay special attention. Amazon seems to have suddenly blocked a lot of accounts recently, and many of them were killed by mistake, but even if you have an MFI certificate, it seems that the chances of passing the audit are not high. So, if you're still selling Apple cables, plugs, and the like, you'd better take it off the shelves!

(3), pictures and titles do not meet the requirements

This seems to be a 2016 rule, as Amazon hasn't taken product copy so seriously in the past. In fact, you need to pay attention to the following points:

1. The main picture of the picture must be remembered as the product itself, for example: if you are selling mobile phone cases, do not put Apple or Samsung mobile phones in the main picture;

2. The title should preferably not involve big brands. If it must be involved, please remember to use the words: for compatible with;

(4) The product is complained of infringement

Many of these audits are happening now, mostly because some Chinese impersonate the owner of a patent or trademark to complain to Amazon about your product infringing. Amazon will generally send you the contact email of the property owner so that you can get in touch with the other party. If the other party's Email is an account like Gmail or Hotmail, you have a good chance of winning. However, if the other party's Email is a law firm or business email, it is estimated that the chances of you getting your account back are small.

(5), the product is complained of fake (inauthenticity)

This type of review is the hardest of all to get back. You have to provide Amazon with a lot of documentation and send countless emails back and forth to hopefully get rusty. These documents include:

1. Company registration certificate

2. Company trademark certificate

3. Design certificate

If you are unable to provide the above documents, the information you may need to provide includes:

1. Provide product pictures and indicate 5 places with their own unique designs;

2. Provide the existing B2B export declaration form and overseas buyer purchase order;

3. The certification letter provided by the factory to prove that the product is designed by the factory itself;

(6) The product has been complained about safety issues (Safety Issues)

This is another type of complaint that is quite a headache. If you look at Samsung because of the battery explosion, you will know that Western countries such as Europe, America and Japan put personal safety first. If Amazon finds a product safety issue and doesn't stop it right away, there's a good chance it will bear all the consequences on its own. Therefore, Amazon will not be soft-handed when dealing with security issues, and you as a buyer must prepare the following materials:

1. All live products going to the United States can provide UL certificate;

2. All products going to Europe can provide 3C and Rohs certificates;

3. All other applicable certificates, the more the better!

As a special reminder, it is best to see safety tips on your product instructions or labels, such as: prohibiting children under the age of 3 from approaching, keeping away from open flames, etc. Taking pictures of these tips to Amazon during the review and sending them over, it is also very useful!

(7), the performance is not up to standard and the audit is caused

This is a question that every seller knows. Go to your seller center and open "Account Status" to know your account status. Performance targets include:

1. Order defect rate

2. Order Cancellation Rate

3. Delivery delay rate

4. Satisfaction with return service

5. Account violations

6. On time delivery

7. Effective tracking rate

8. Customer service failure rate

9. Response rate

Note: Any unqualified items in the festival season are likely to directly lead to Amazon's review, so please pay special attention.

(8), settle accounts after autumn

As we mentioned earlier, Amazon will evaluate the performance of seller accounts throughout the year during the holiday season, and automatically calculate risks through the system, and select high-risk third-party seller accounts for review. It is very likely that there is no problem with your account now, but due to buyer complaints and high return rates in the past six months, it is very likely to cause Amazon to review it again. This kind of review is likely to cause the account to be closed again, so everyone needs to be warned in advance, organize the documents provided in the previous review, and improve the performance of the existing account.

2. How to apply for unblocking of Amazon account?

1. Find the real reason why the account is frozen

First of all, find out the reason why the store is blocked. If it is because of account performance issues rather than violating Amazon's platform policies, under normal circumstances, Amazon will prompt the reason for the account closure in the email, and sellers can check the performance indicator data of their store assistants. , or check the store's past disputes and claims, etc. In short, to find out the real reason why your store was blocked. And carefully analyze these reasons. At the same time, Amazon will also guide sellers to appeal in the email to restore their own store sales rights. It is still possible to get the account back by appealing to the seller. Therefore, sellers should seriously prepare for appeals.

2. Write an action plan outlining the issues found in store operations related to account selling privileges being removed. And, provide a method that can effectively solve related problems. The action plan can largely restore the account’s selling authority; after the content of the appeal and the action plan to be sent to Amazon for remediation are created, send it to Amazon to hope that it will restore the selling authority.

3. Seek professional unblocking team to help unblock. Seadaka has launched a solution for Amazon's e-commerce platform account disputes through a big coffee platform, providing e-commerce customers with solutions such as account unfreezing, product list recovery, account fund recovery, etc. Seadaka's excellent expert team can provide a complete set of customization according to the actual situation of customers The solution is to appeal, arbitrate and litigate the Amazon platform on behalf of customers, and after the problem is solved, provide customers with suggestions on account protection, product list protection, fund protection, etc., to reduce risks in this regard.

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