Due to the tense situation in Russia and Ukraine, on September 2 this year , Russia announced the indefinite closure of the " Beixi -1 " natural gas pipeline and would not supply gas to the EU. After the war, Russia could continue to supply the EU with gas to revive the economy. However, someone made a ruthless move. On September 26 , " Beixi No. 1 " and " Beixi No. 2 " were bombed. Even if the conflict between Russia and Ukraine ends, it will be impossible to supply gas to the EU for a while.

At the same time, the Americans came on the stage with enthusiasm and said to the European Union, "Natural gas, I will sell you, but the price has to be increased by three or four times." This winter, Europeans will be greeted with high heating bills. In order to control the cost of living, Europeans are frantically buying energy-saving and heating products on major e-commerce platforms.

According to Amazon, searches for solar panels on Amazon Italy surged 263% quarter-on-quarter in the first quarter of 2022 , with 100W and 300W products being the most popular. The same growth is also evident in online markets such as the UK, Spain, and France. In the first quarter, the UK site had the highest search volume for "solar energy", while the Spanish site's "solar lighting" had the highest search volume under the solar product category, and the French site's outdoor search volume was the highest. Solar lights and solar panels ranked first and second on Amazon's trending list, respectively.

The overall sales of electric blankets in the five European countries on Amazon are as follows: The sales in August were about 30 million yuan, a month-on-month increase of 233.1% . Sales rose markedly as temperatures began to cool in Germany and the UK. The peak season in the second half of the year is coming quietly, Halloween, Black Friday, Cyber ​​Monday in November , and Christmas in December . In addition to the dominance of seasonal products, heating demand in Europe can also be a breakthrough for sellers.

The surge in search volume is bound to bring amazing traffic and orders. Search terms and keywords are closely related. When the frequency of use of a search term in Amazon's search box surges, and the keywords you set are highly matched with it, then your product is likely to be searched by buyers. will also be ranked.

Demand determines supply, and keywords come from buyers' searches. However, buyers' demands are constantly changing, and the number of searches for the same keyword in different periods also changes. Buyers' consumption preferences, economic conditions, consumption habits, fashion trends, etc. affect demand, and at the same time affect keywords.

Seasonal changes, energy shortages and other realities have made Europeans' needs to become "winter artifacts" such as solar energy, electric blankets, heaters, thermal underwear, heating treasures, and bare-leg artifacts. In order to cope with changes in demand, how should the keywords of heating products be set so that more buyers can search?

To build a house, you must first lay the foundation. Knowing the composition of Amazon's keywords can be accurately set.

Amazon keywords are generally divided into three categories:

1. Big words in the industry: The popularity is high, but the search degree is too extensive and it is not accurate for the product.

2. Core keywords: general search popularity, consistent with the product description, and the title must be

3. Long-tail keywords: The search volume is the lowest compared to the other two, but the accuracy and conversion rate are relatively high

In order to improve the setting effect of keywords, two principles should be followed:

1. The keywords should be consistent with the product description

2. Keywords are relevant to the product

These two points are not difficult to grasp. As long as the seller has done enough homework on the product attributes (length, material, etc.), category, and user group, it is easy to judge whether the word is consistent with or related to the product description.

Amazon Q4 has a lot of important promotional holidays in the fourth quarter, which is generally recognized as the peak season. However, how to find the keywords of the peak season? Sister BY has sorted it out for you.

Amazon Q4 Promotions, Holidays and Keywords

Image source public account: BK Baikou E-commerce

The above keywords for promotions and holidays are big words in the industry with high popularity. Different product categories have different characteristics. Sellers should set keywords that match their product descriptions on the basis of grasping the psychology and cultural habits of local consumers.

Taking the electric blanket as an example , the keywords of the European and American sites and the Japanese sites are different

European and American sites

The most popular electric blanket is the drape blanket, which is convenient for daily activities. European and American consumers pay more attention to the lightness and warmth of the electric blanket. Moreover, European and American countries pay more attention to environmental protection, and the outer packaging of products should be as simple as possible. Therefore, "light and thin" and "environmental protection" can be extracted separately as important selling points.

Japan Station

Japanese consumers pay more attention to storage and practicality, and prefer to buy blankets. Not only can the whole family sit together, but they can also eat or sleep on warm blankets. In order to facilitate storage, the product can add storage bags, and good storage can be used as an important selling point.

After determining the keywords, another worry is: how to bury them in various places of the listing ?

Sister BY suggested that when embedding keywords into product selling points, consider from the consumer's standpoint, and set the selling points that consumers care about in a language that conforms to the expression habits and word order of local consumers. Such keywords are truly effective.

In the peak season, in addition to the setting of keywords, there are some hidden drainage elements that can be used.

1. Try to set important keywords in the title and search keywords

( 1 ) Title: Write words that reflect the real selling point to attract consumers to click on the search result page.

Suggested format: brand name + core keywords + (feature word / function word / attribute word) + other (specification / audience / scenario / compatibility, etc.).

(2) Search keywords: Add more keywords to the ASIN search terms field to describe the product.

These keywords will not be seen by buyers, but buyers can enter keywords in Amazon's front-end search box to search. As long as the keywords are accurate, the probability of the product being searched can be improved, so that the product has more opportunities to be displayed. .

For example: string lights, LED Christmas party outdoor waterproof copper string lights

This is the total number of high-frequency words. Any combination of two keywords is a phrase and a product description.

2. Effective use of image keywords and descriptive text in A+

( 1 ) Image keyword, this part is required to have image description, and sellers can use it. Although it will not be displayed in the foreground, it will be used as a searched item to increase the possibility of ASIN being searched.

( 2 ) The description text in A+ , this part of the text will be displayed in the A+ part of the foreground together with the picture, which can improve the possibility of ASIN being searched.

3. Timely optimize the five-point description

In order to increase the popularity of the product, hot words for promotions and holidays can be added to the introduction of the product use and usage scenarios. The keywords should accurately describe the product, and it is appropriate to use a concise and short description.

The peak season is here, have you set your keywords? Keywords are ever-changing. We need to know how to collect good phrases under the premise of understanding the rules, and make timely adjustments based on the performance of product data. Whether the Amazon keywords can be set correctly will affect the improvement of your listing search ranking, and will also affect the later activities such as product advertising and marketing drainage.

Choose the correct keywords that meet the buyer's needs, and the exposure of the listing will definitely be high! Fight hard in the peak season, black soil turns into gold, I wish all sellers a big sale in the peak season!

(Article source: BYKOL Baikou )