Beauty products never go out of style. Consumers continue to buy beauty and personal care products regardless of the time of year or the state of the economy.
21% of consumers plan to buy more beauty-related products in 2022 than the previous year, and another 21% will still buy the same amount as before.
This is a big reason why the beauty category is so popular among Amazon sellers . But how do you start selling beauty and personal care products on Amazon?
Why sell beauty products on Amazon?
The beauty and personal care category on Amazon is one of the most popular categories for Amazon sellers, with 23% of sellers owning products in this main category.
As we mentioned above, consumers will continue to buy products in this category almost no matter what. While many products that fall into this category may not be essential, many are, including hair care products, dental hygiene products, personal hygiene products, and more.
There are many ways to make money on Amazon by selling beauty products.
Is it profitable to sell beauty products on Amazon?
In short, yes! Selling beauty products on Amazon is lucrative. If not, there will be no sellers. But just how profitable is it?
21% of beauty sellers achieve a net profit margin of 26-50%! And 15% of sellers realize 21-25% profit.
As you can see, selling beauty products on Amazon can be very lucrative. There will always be demand for a variety of products in this category, so sellers can expect healthy profit margins.
Which products fall into the beauty category?
These are the main subcategories of Amazon's beauty and personal care category. Of course, you can dig deeper into each subcategory for more specific information.
Foot, Hand and Nail Care
Tools and Accessories
Shaving and Hair Removal
Salon and Spa Equipment
Suppose a customer clicks on "hair care." More subcategories will appear in Hair Care. This is just to show you how many different product opportunities there are in this main category.
Selling beauty products doesn't just mean skin or hair care products. Also includes products like brushes, combs, scissors, razors, hair dryers, curling irons and more.
How to Get Approved to Sell Beauty Products on Amazon
One of the biggest questions new sellers ask is, "How do I get approval to sell in the beauty category?" A few years ago, the answer to this question could have been a little more complicated because the beauty category was "closed" and required Amazon's approval.
Now, the beauty and personal care category is no longer limited to new Amazon sellers.
Although Amazon makes it clear in its Category Overview help page that "even though Amazon's approval is not required to sell in a category, it may be necessary to sell some products."
This means that just because you're approved to sell in the beauty category doesn't mean you'll be able to sell every brand in that category.
If you resell products through retail arbitrage or wholesale, make sure you are allowed to list that specific product or brand before buying inventory.
If you come across a specific brand you want to sell but are restricted from, you must find an authorized reseller for that brand, purchase at least ten units, and submit the invoice to Amazon for approval. If Amazon is happy with your submission, you're free to go.
Premium and Professional Beauty on Amazon
During your product research process, you may come across "advanced" and "professional" beauty categories, but you should avoid any products that fall into these categories. Products in the premium and professional categories are selected by Amazon and reserved for top beauty brands.
You may not be able to list any products that fall into either of these categories because Amazon limits what can be sold under these two categories, and they are currently not accepting applications for advanced and professional grooming.
What are the requirements for selling beauty products on Amazon?
Before you launch selling beauty products on Amazon, especially new private label brands, you must make sure you follow Amazon 's compliance checklist for selling cosmetics .
Amazon describes the makeup as follows:
"Cosmetics are products that are usually rubbed, poured, sprinkled or sprayed on the body to cleanse, beautify or change the appearance of the body. Cosmetics categories include skin creams, fragrances, lipsticks, nail polishes, temporary tattoos, eye and face makeup, shampoos , hair dye, toothpaste and deodorant.”
You must follow the checklist to ensure that the product complies with Amazon's policies. The list includes:
Label and Product Detail Page Requirements
Product and ingredient requirements
Source: Makeup and Skin/Hair Care Help Page
Prohibited Beauty Products
Amazon also provides a list of prohibited cosmetics. The following products have been banned for not meeting the above list requirements (this is not a complete list of banned products):
Corrective and cosmetic contact lenses
Obagi Nu-Derm Sunscreen
Obagi Nu-Derm Clear
Obagi Nu-Derm Blender
Obagi Elastiderm Decolletage Skin Brightening Complex
Obagi C-Therapy Night Cream
Obagi RX System Purifying Serum
Products containing more than 5% minoxidil
Brazil Blowout Acai Professional Smoothing Solution
Vinyl chloride in aerosol products
Zirconium-containing complexes in aerosol products
Synthol, Synthol or Swethol masquerading as oil
How to Sell Beauty Products on Amazon
If you're interested in selling beauty products on Amazon, here's how you can:
Brand launch through private label
Reselling other brands' products through retail arbitrage , online arbitrage or wholesale
While the beauty category is very popular among sellers, it can also be competitive. Reselling products from other brands may be the best way to break into the beauty category, as launching a new brand can be difficult for inexperienced sellers.
To start retail arbitrage, head to your local retail store and use the Amazon Seller app to start scanning products in the beauty section. The app will alert you if you're not allowed to sell a particular product, so be aware of that restriction before buying anything.
If the Amazon Seller App says it allows you to sell your brand in new status, buy a small amount of inventory and test it selling on Amazon.
Before that, you need to decide whether you want to fulfill the order through FBA or FBM . If you want your business to be hands-off and provide the best experience for your customers, we recommend you use Fulfillment by Amazon (FBA).
Popular Beauty Products on Amazon
Some of the top beauty products and brands currently available on Amazon to give you possible inspiration about this category.
Top Beauty Brands
In the past 30 days, Fenty's monthly revenue has increased by 144% .
Fenty's Best Seller – FENTY BEAUTY BY RIHANNA Match Stix Matte Skinstick Amber – Contour Shadow Matte Finish with Cool Undertones Revenue – $55,400; up 130%
Over the past 30 days, Huda Beauty's monthly revenue has grown 81% .
Hude Beauty's Bestseller – NEW HUDA BEAUTY Easy Bake Loose Baking and Setting Powder – Pound Cake Revenue – $25,000; up 145%
Over the past 30 days, Olay's monthly revenue has grown 13% .
Olay's top sellers: Olay Regenerator Vitamin C + Peptide 24 Brightening Facial Moisturizer for brightening skin, Lightweight Anti-Aging Cream for Dark Spots, including Olay Whip Travel Size for Dry Skin Income: 908.9k; up 23%
The Body Shop
The Body Shop's monthly revenue has grown 13% over the past 30 days .
Best seller at The Body Shop: The Body Shop Ginger Scalp Treatment Conditioner, 13.5 Fl Oz (vegan) Revenue: $96,000; up 623%
Top Beauty Products
Heatless curling iron headband
Revenue: $200,000/month; up 100% over the past three months
The product became popular after it went viral on TikTok earlier this year . If you are a private label seller or brand owner, TikTok is a great way to gain product awareness.
Particle Men's 6-in-1 Facial Moisturizer
Revenue: $250,000/month; up 271% in three months
This product is a great example of men's grooming and personal care products that are also popular on Amazon. If you notice that there are multiple sellers on this listing, this could be a potential wholesale opportunity for other sellers.
Advanced Clinicals Aloe Vera + Vitamin C + Hyaluronic Acid Face and Body Cream
The product has a large number of positive reviews and a loyal customer base. Take note of what the brand is doing right with its product listings, imagery, and overall branding.
Income: $425,000/month; up 100% in three months
Are you ready to sell beauty products on Amazon?
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