After ensuring that you and your products meet the reporting requirements, sellers can submit Top Deals, Lightning Deals, 7-day Deals, Coupons, and Prime Specials on Seller Central. Enjoy discounts on five promotions.

Top Deals:

Promotion introduction:

Is a price discount promotion for a single product or multiple products in a category, and customers consider the top promotion to be the most anticipated product on Amazon

Will run continuously for 24 hours on the Amazon promotion page or for the entire duration of the event, or until stock is sold out

Discount Requirements:

Products with broad brand and product recognition

A very unique product or a product with excellent historical sales

A discount of at least 15% compared to the Valid reference price (VRP), or a discount of at least £40 / €40 / 200 PLN (Polish Zloty) / 400 SEK (Swedish Krona) compared to the Valid reference price ) and below the lowest price in the past 30 days

Product must have an overall rating of at least 3 stars and have at least 5 reviews

Inventory level recommendations:

Make sure the product has at least 4 weeks of average sales available during the promotion period

How to report:

Working with your account manager, whether products are considered and scheduled will be based on the quality of the escalation

Once the ASIN is determined to run the top promotion during the event, the product cannot run Lightning Deals, 7-day promotions, other price discounts or coupons for 30 days before and after the promotion run date

expiration date:

The specific deadline is subject to the communication with the account manager

Lightning Deal seckill:

Promotion introduction:

is a price discount promotion

The promotion runs on the event page for 12 hours or until all preset items are sold out

is a type of promotion with a limited number of items, and sellers can set a maximum quantity for each item

Discount Requirements:

The product needs to have a good sales history

A discount of at least 15% compared to the Valid reference price (VRP), or a price reduction of at least £40 / €40 / 200 PLN (Polish Zloty) / 400 SEK (Swedish Krona) compared to the valid reference price, and below the lowest price in the past 30 days

Product has an overall rating of at least 3 stars and has at least 5 reviews

Inventory level recommendations:

Have at least 2 weeks of available stock during the promotion period

How to report:

Go to Seller Central > Advertising > Promotions > Create New Promotion

Sellers can set their own retail prices for products, but Amazon will only approve promotions that meet this goal

expiration date:

The deadline is two weeks before the start date of the activity. Please note that the start time of the activity varies from site to site

Charges:

The specific charges are subject to the actual display on the seller's platform.This is a one-time flat fee and will be invoiced separately after the event

7-day Deal 7-day promotion:

Promotion introduction:

is a price discount displayed on an Amazon promotion page

The 7-day promotion can run for up to 7 days on the campaign page

This promotion can be used to drive traffic to an entire product category and increase awareness of one or more brands

Discount Requirements:

Has a strong sales history and is a seasonal product

A discount of at least 15% compared to the Valid reference price (VRP), or a price reduction of at least £40 / €40 / 200 PLN (Polish Zloty) / 400 SEK (Swedish Krona) compared to the valid reference price, and below the lowest price in the past 30 days

Product has an overall rating of at least 3 stars and has at least 5 reviews

Inventory level recommendations:

Have at least 2 weeks of available stock during the promotion period

How to report:

Go to Seller Central > Advertising > Promotions > Create New Promotion

Sellers can set their own retail prices for products, but Amazon will only approve promotions that meet this goal

expiration date:

The deadline is two weeks before the start date of the activity. Please note that the start time of the activity varies from site to site

Charges:

Promotional fees apply for all 7-day promotions.This fee is a one-time fixed fee, subject to the display on Seller Central, and will be invoiced separately after the promotion ends

Coupon Coupon:

Promotion introduction:

Coupons are discounts displayed next to Amazon's product information for customers to redeem during a product purchase

Since coupons are limited by budget, coupons are an effective tool for managing your budget

Will be displayed throughout the consumer shopping journey, from the Amazon homepage, promotions, coupons and events pages, to search results, product detail pages and shopping cart pages

It is recommended to run for 1-3 months

Discount Requirements:

Seasonally relevant products with a strong sales history

At least 5% off the current site price, but Amazon recommends you set a discount of at least 15%

Product must have an overall rating of at least 3 stars and have at least 5 reviews

Inventory level recommendations:

Have at least 2 weeks of available stock during the promotion period

How to report:

Go to Seller Central > Advertising > Coupons > Create New Coupons

Select the desired date within the time range

expiration date:

Reports will be stopped 6 hours before the start of the event, please refer to the different start times of the event at each site

Prime Exclusive Discounts:

Promotion introduction:

is a price discount

Widely available for Prime shipping nationwide for FBA-eligible products and exclusive to Prime members

Discount Requirements:

Prime shipping nationwide for FBA-eligible products

At least 10% discount compared to the current website price, there must be a valid reference price (VRP, Valid reference price), which is lower than the lowest price in the past 30 days

At least 4 stars if seller rating is available

Rated 3.5 stars or more or no reviews

How to report:

Go to Seller Central > Advertising > Prime Exclusive Discounts

Select the desired date within the time range

expiration date:

Reports will be stopped 24 hours before the start of the event, please refer to the different event start times of each site

Tips:

To help sellers choose the best promotions during the event, Seller Central will display Amazon-generated recommendations for Lightning Deals and 7-Day Deals. These recommendations will be generated based on the information below and updated weekly:

Product sales history

Product Reviews and Ratings

product seasonality

The product with the most sales potential

Recommended information viewing path: Seller Central > Advertising > Lightning Deals

After these five promotions are successfully reported, they will be displayed on the European end-summer promotion and back-to-school season activity page, but this does not mean that the success is complete. It is recommended that sellers always pay attention to the promotion status after the report, and adjust it in time according to different conditions. Promotional programs:

Approved

Promotion will run on start date. Amazon has reviewed the promotion, no further action is required from you. If the promotion start date has passed, the promotion may already be live and running on the Amazon page.

Pending Approval

Promotion is pending Amazon approval. This process usually takes 7 days and may take longer. If your promotion is still pending approval 72 hours before the promotion starts, please contact Amazon through Seller Central.

Needs Your Attention

Promotion requires your review. Go to the promotion details page and download the product form that reported the error. Amazon usually provides instructions on what needs to be done. You may need to remove products, modify amounts, or make other changes, please do so as soon as possible. Your promotion will be reviewed again by the business team, which may take up to 7 days.

Canceled

Promotion will not run on Amazon.com. A user of your seller account or an Amazon employee has cancelled the promotion request. Please recreate a promotion if you need to. Once the promotion starts it cannot be cancelled.

Note for sellers

As a final reminder, when submitting promotions, sellers need to pay attention to the following points:

Amazon reserves the right to reschedule or cancel Top Deals up to 3 business days before the start of the sale

Amazon does not guarantee that promotions you create will result in orders

Amazon does not guarantee that the promotion will run on the date or time you select

Amazon reserves the right to reschedule or cancel the promotion at any time

Dou Xiaobao is here to help sellers to make full use of promotional activities and boost product sales!

Take advantage of recommended products:

Seller Central displays Amazon-generated product recommendations for Lightning Deals and 7-Day Promotions, which you can view directly in Seller Central. Once you get a Deal recommendation, please report it immediately, don't wait!

Create promotions for your bestsellers:

Running a sale is a great opportunity to attract Amazon shoppers! Focus on top sellers to help maximize your growth opportunities during the campaign.

Use high-quality images for your promotions:

Please make sure that the images do not contain any text, logos or watermarks that are not part of the product itself. If the promotion does not meet Amazon's product image requirements, or if the image shown does not represent the product being promoted, the promotion may be cancelled.

Improve product detail pages:

Increases the odds that Amazon customers will buy your product. You can share your brand message and unique product benefits using bullet points, showcasing images, and using A+ pages.

It is recommended that all sellers report as much as possible. While preparing the main ASIN products, they should also use the advertising products flexibly, and pay attention to setting the daily price reasonably, so as to make better profits in the big promotion!

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