To open a store on Amazon, you need to promote new products from time to time to attract more buyers to buy. So how to promote Amazon's new products after preparing carefully selected products? What are the Amazon new product promotion ideas?
Before promoting a new product, you must do a good job of market research, including the product’s market capacity, peer price, evaluation, sales volume, peer product selling points and pain points, etc. At the same time, you must also fully understand your own product selling points, pain points, and entry points. So that we can better design product pictures and listing copywriting to create the ultimate listing. Then formulate sales plan and stock replenishment plan, formulate promotion rhythm and sales target.
Secondly, the first batch of goods is usually transported by air. The first batch of goods is usually prepared for 40 days of sales. For products that are sure to sell well, a batch will be sent by sea at the same time. It is not very sure that the first batch will go on sale half a month later. After the sales increase, there will be a wave of air freight, and a batch of sea freight will be sent at the same time.
2. The first week of FBA shelves
Good-quality products can join VINE VOICE and the Early Reviewer Program before they are on the shelves.
After it was put on the shelves, QA began to increase every day. The traffic in the early stage was small, and QA increased by 1-2 every day. The core keywords of the product were buried in the QA content, and the weight of keywords was increased. About 10 QAs were completed within a week.
Turn on automatic advertising. At this time, the automatic advertising bidding setting is lower than the recommended bidding, and there are few reviews. Without a VP, it is not suitable for high bidding to compete for traffic.
3. Arrange feedback in an orderly manner
Turn on manual and automatic advertising, increase QA every day, complete 20 QAs within a week, and 2-3 QAs per day.
On the 8th day of the sale, feedback will be arranged, and 15 VPs will be completed within two weeks of the launch. Feedback includes videos, pictures, and plain text reviews. Enable manual precise, phrase, broad three modes of advertising. At the same time, open another automatic advertisement. The bidding price of this automatic advertisement is higher than that of the first automatic advertisement, and the negative keywords are made in advance. Like the good quality evaluation.
4. Increase advertising investment
Continue to arrange return reviews, the review rate should not exceed 20%, and complete 40 reviews within a week.
Increase advertising investment: ①Stop advertising with poor performance and ACOS seriously exceeding the standard (over 20% of the gross profit margin). For ads that exceed 20% of the gross profit margin, you can manually intervene to increase the CTR and conversion rate, and then observe the situation. ② Increase the advertising budget for the best-performing ad groups.
5. Seckill, outside the site to help explosive models
Continue to arrange feedback and break through the 60 evaluation mark.
Like high-quality praise to ensure that there are no bad reviews on the homepage. Deal with new bad reviews as soon as possible. Maintain a review star rating of 4.5 or higher. 5 single-seed evaluation sheets a week are used to deal with sudden bad reviews. Timely reply to buyers' QA questions. Analyze the content of negative reviews, improve and upgrade product quality, and improve product descriptions.
Participate in the flash sale to stabilize the ranking, and increase the listing traffic and conversion rate before the flash sale. Do off-site promotion, off-site deal, celebrity promotion, video website promotion, social networking site promotion.
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