Does a new product have the potential to become a hit? No one knew until it was tested. Today, I will share with newbies the method and steps of a test product.
The first is the selection of products. You need to do data analysis according to your category, and then look at the popular products of your peers and prepare more than a dozen or 20 products for testing. Many operations will find a competing product as an imaginary enemy, the purpose is to surpass him. After finding it, the first thing we do is set a price. We just follow 90% of the competing products or about 1 ~2 dollars lower. Low-value goods are calculated at 90%, and high-value goods are only a dollar or two lower. This is also the most commonly used method for domestic e-commerce. In the past, we often heard that Chinese people like to be petty and cheap, but after doing cross-border work, we realized that the whole world is the same. When the products are similar, everyone will choose cheaper products to buy. This is human nature. This method is unsatisfactory.
After setting the price, the product must be listed , title , search terms and description , main image, auxiliary image and video . These must be done well in the early stage, and the later optimization is also easy, and it is also very important for the test product. Remember. I won't describe this much, as the previous article has also said. After everything is done, the evaluation begins. How to get traffic?
Open ads to get clicks, traffic, and conversions quickly. Many sellers feel that their products are very good, but they are not easy to sell, and the advertising operation is not enough. Even traditional ordinary stores have to find a good location to do it at the beginning, and slowly advertise it. E-commerce can be proactive. Open advertisements are generally automatic advertisements combined with manual advertisements to open simultaneously. Automatic advertising with broad matching can get the maximum exposure and display, and run some keywords other than core keywords. There are often some unexpected high-converting keywords in automatic advertising; for manual advertising, we can add 2-3 core keywords of products .
Regardless of whether the keywords are accurate or not, the conversion rate of a new store will not be high, which involves the buyer's herd mentality . Normal people will not buy an unknown product . Your product has no sales, no reviews, and you don’t know the real quality of this product. Even if the listing is optimized, it is useless. Because the buyer only sees the description and does not have a specific feeling and comparison of the product, so at this time there is browsing but no conversion rate. What you need to do is to quickly do the following two steps .
The first thing is to set up coupons. Advertising attracts traffic, so the conversion rate must be strengthened. At this time, coupons can be used to promote buyers to buy. Don’t care too much about product profits in the early stage of promotion of new products.
Another method is evaluation, which is also aimed at buyers who have a herd mentality and who have difficulty choosing. Evaluation can quickly improve the ranking, weight and sales of products, and can increase the number of orders, likes ( rating), store evaluation (feedback), product evaluation ( reviews).
Anyway, what everyone said is a good thing , people who have a difficult choice can make up their minds to buy it . Buyers of products with sales and reviews are also easier to accept, so reviews can help buyers make quick decisions.
3. Although Amazon strictly prohibits reviews. But doing an evaluation is courting death, and not doing an evaluation is waiting for death. Therefore, in order not to wait for death, the evaluation is still to be done, but it is enough to grasp a degree . However, there are too many uncertain factors in the evaluation resources on the market, and it is easy to encounter problems such as placing orders by black cards, malicious refunds, and difficulty in sending products for testing. If possible, it is best to learn a set of techniques by yourself. Now many big sellers are raising their own accounts for their own testing, and they are self-sufficient. Self-supporting account evaluation , through the establishment of foreign servers and IPs to achieve self-registration, raising accounts, placing orders, and purely manual operations.
The advantages of self-support
You can control the time and quantity of the assessment by yourself, and you can measure it anytime, anywhere
The evaluation cost is very low, the cost of registering an account is more than ten yuan, and it can be used for a long time.
Don't worry about being maliciously refunded or using a black card to place an order
One device can support unlimited numbers, the model is easy to copy, and a professional evaluation studio can be opened
Disadvantages , the evaluation environment has high requirements, there is a certain success rate, and the technical threshold is relatively high
Our company's evaluation and self-supporting account environment plan can perfectly simulate the ordering environment of foreign buyers. The account success rate can reach more than 95%, and the comment rate is about 70%-80%. There are all of them, and the weight is similar to that of a real account. If you want to know more, you can send me a private message or leave a message in the comment area.
The number of evaluations needs to be planned according to the number of orders per day in the store. In the early stage of the evaluation , advertisements, coupons, and platform activities are combined with the evaluation . It is enough to measure a few orders per day . At the same time, we will also arrange for comments. The seller’s natural review rate is only 1%-2 % . If you don’t do evaluations and don’t know how to urge evaluations, then naturally the comments will be pitifully low . Earlier we talked about the importance of reviews for order conversion, and the natural review rate is so low, which also tells us from the other hand that evaluation must be done. After that, we only need to observe the data situation of about two weeks to judge whether this product has a chance to become a hit. After that, we will push the sales of the popular models up first. As for what means we use to push it, we can do it in any way. The only thing is not to annoy the platform. As for whether it gives us these sales-related weights, it doesn't really matter here. Because this part of our investment is to show the effect to customers, not to the platform system, we need to arouse the herd mentality of those swaying customers to buy . Then click on our popular products. In the subsequent operation, we also need to do maintenance and linkage of popular models, so that they can bring more benefits to their stores.
I will share it here today. I wish you more explosions and more profits!