Sellers who set up shop on Amazon must face the same problem: how to choose products to increase store sales? Sellers with a bit of experience know that blindly following the trend in product selection can only compete for a bit of market share that has been compressed to the limit after a big sale. Only products that meet market demand and store positioning can find their own way of survival in the cross-border wilderness.
So, what are the tips for choosing products when opening a store on Amazon? How to make a hit product?
1. Understand the product characteristics and form
When choosing a product, you need to have enough knowledge about a product. If you want to make a popular product, you first need to contact the manufacturer and communicate in detail when choosing a product . Only by communicating with manufacturers, fully investigating product quality and understanding product characteristics, can we discover selling points that are highly compatible with products and stores . The product buying points discovered through this form can help us write high – quality and detailed product descriptions , and ultimately achieve the purpose of attracting traffic and driving sales.
Therefore, when new sellers choose products, it is recommended to start from a familiar field , or to find and explore from the industry belt around them . For example, in the Amazon home textile category, there are many top sellers in small categories that are local in Nantong or Shaoxing. They start development from the industrial belt around them, which can not only grasp the price advantage, but also prevent the risk of out-of-stock, and at the same time increase the quality control of products.
2. Data Analysis
In the process of store operation, the product data that needs to be analyzed include: keyword search popularity, average popularity in the past 3 months / nearly 12 months, keyword depth, search results, number of homepage reviews , competition popularity, etc.
From these data, find products with relatively moderate search popularity, number of advertisements, and competition. Starting with these products, the products themselves carry "natural" traffic. But it should also be noted: the higher the search popularity, the greater the competition; the lower the search popularity, the smaller the market size. Relatively medium products can avoid the disadvantages of both sides as much as possible, and find a central line in the product heat and market.
In addition to analyzing the data on the Amazon platform , you should also pay attention to the popularity outside Amazon, the most important of which is Google Trends . Google Trends can well reflect the search popularity of keywords, and the seasonality of products can also be judged from the curve, which is an important reference indicator for sellers to analyze products through data.
Helpers that can help analyze data, such as JS , softime , amzcout , etc., are huge in number and have similar functions, which can be selected according to store needs and personal preferences. In addition, many sellers will use the super browser as an auxiliary tool for store management, and there are many commonly used data analysis gadgets that can be tried for free.
3. Analysis of similar products
The first two steps are to understand the market demand of the product from a macro level, and then to track the overall performance of the product in the sales process. Need to analyze the product's brand, price, monthly sales, estimated sales, monthly sales, launch time, launch year, gross profit, number of reviews, star rating, ranking and seller type (that is, Amazon self-operated or seller-operated), Product color, properties, material, whether it has patents, etc.
Through these data, you can understand the customer acceptance of the product, as well as the overall performance in the market. At the same time, through data comparison and analysis, you can understand the overall competition of the product, and discover the particularity of your own product compared with other similar products. This is very helpful to find out the advantages of your own products, which can be fully expressed in the listing .
4. Competitive analysis
From the previous data analysis , select the competitive products that are closest to your own products in terms of appearance, price, parameter attributes, materials, and launch dates, and combine your own products to analyze the size of the opportunities to judge how competitive you are.
This step is very critical. If there are many competing products and generally have mature technologies and markets , the products will face great competitive pressure; if the sales of competing products are good or bad, then compare the reasons for the low sales of other sellers to avoid I have the same problem with my own product .
5. Profit accounting
Profit accounting needs to consider the product packaging size, weight, freight, purchase cost, selling price, distribution fee, platform commission, etc., and compare all the income and expenses to calculate the final profit of the product. Products with profit margins higher than 30% are the pass line in our selection. If you need to compress profits, the minimum profit rate cannot be lower than 20% , otherwise it will be difficult to make a profit.
Stores operated by Amazon have to face the common problem of "anti-association", which can be well solved in the super browser mentioned above. As a browser specially designed for cross-border e-commerce operation, ZAx is highly professional in IP interval, data encryption, environment isolation and other technologies, and the page is simple to use. In addition to the rich data analysis and other tools available, there are also cloud numbers to experience. It can be said to be a super browser that integrates anti-association, multi-platform, and multi-account management.