Lazada and Shopee have similar starting points and different backgrounds . Lazada was founded in 2012 and is headquartered in Singapore. Its business scope covers six Southeast Asian countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, covering about 500 million consumers.
1. Where does Lazada ’s traffic come from ?
The level of store traffic will be directly related to the seller's store order volume, as well as the business situation and profit of a store . So where does Lazada 's traffic come from?
Lazada 's platform traffic can be divided into five parts :
1. Organic Traffic
2. Keyword Ad Traffic
3. Platform activity traffic
4. Marketing Traffic
5. Fan traffic
2. How to increase organic traffic and keyword traffic
1. Increase organic traffic
Organic traffic consists of three parts: keyword search organic rankings , daily new discoveries , and other organic traffic
The key factors affecting organic traffic are: product clicks , collections , product conversion rate , product sales , product evaluation , product title , store performance , etc.
2. Increase keyword traffic
The first two products in the search results are keywords advertised, and keyword advertising is an important source of traffic . The specific use of keyword advertising depends on the strategy of the seller, whether it is the pursuit of traffic or the pursuit of ROI .
3. So what are the benefits and skills of supplementary orders ?
Replenishing orders can improve the reputation of the store, create popular models, increase the credibility of the store , improve the scores of the store, improve the product ranking, capture every traffic, formulate an evaluation plan, and participate in platform activities
What is the key part of replenishment : account number
There are currently two ways to obtain an account : raising it yourself and buying it in the market
The level of account weight, security and stability, account survival rate, and survival time are the core technologies of service providers and order supplement companies . If you are planning to build a stable evaluation system, or as a As a seller, you are preparing to transform into an evaluation service provider, so the following content is worth looking at
Although Amazon, shopee, Lazada, AliExpress, Ali International, eBay, Coal Furnace, etc. are cross-border e-commerce platforms, they are also big data companies that can detect your device parameters , IP and consumption habits. A very large system, such as if you are a beauty site , the account must be registered on the site to be safer
If you want to raise a buyer account with high weight, you need to spend a lot of energy and cost. To raise a buyer account with high weight, you can do a lot of things, you can help sellers to rank, you can do domestic purchasing, and you can write to merchants Evaluation, you can also use the preferential payment method gift card to earn poor exchange rate , but in China, many conditions cannot be achieved, such as simulating the real environment abroad , as well as the address of receiving the goods, and the payment method, how to raise an account and many more
Regarding the operation steps of replenishing the order, we also need to pay attention to the creation of the evaluation environment. If there is no independent and clean environment, it is difficult to evaluate the success of the evaluation . We need to solve the following problems in anti-correlation :
1. To solve the association problem of hardware parameters : security code, area code, supervision code, imei serial number, physical mac address
2. IP purity (including IP association , DNS will not jump country , WebRTC local area network will not be exposed in China , or blacklist IP )
3. The browser needs to do cookie anti-association
4. Relevance of foreign payment cards, card head risk control and other issues
5. Each account has thousands of faces, weight management of account support, and tag management skills
6. The purity of the registered buyer's account resources and the real delivery address
These will affect the safe and stable use of your buyer's account
Let me tell you about our demonstration of solving the Amazon environment solution
At present, our environment is suitable for cross-border e-commerce platforms such as Amazon, Lazada, ebay, wish, shopee, AliExpress, Walmart, coal stove newegg, and Tiktok.
1. Browser fingerprint settings
Amazon AWS (Amazon Web Services) is a big data center. It determines whether it is a swipe by capturing and correlating various information of users, and one of the important data is browser fingerprints. Like biometric fingerprints, browser fingerprints It can reflect the user's recognition, including UA, time zone, geographic location or the language you use, etc. Therefore, choosing a good fingerprint anti-association browser can realize multi-account management at low cost and high efficiency.
However, the fingerprint browsers on the market do not have a real physical configuration. They can only solve the problem of association between cookies and caches, but not the problem of hardware parameter association. The security code, area code, CMOS, hard disk and operating system are completely different. , so we are paired with a foreign server and run through a remote secure terminal, and the WebRTC local area network is easily exposed to China, so we need to install a privacy plug-in to prevent WebRTC from leaking IP addresses, prevent HTMLI5, and ping tracking, and there will also be significant speed improvements.
2. Place the first order on the mobile phone
This is the best solution after testing a large number of accounts, because the success rate of opening a new account on the mobile phone is 30 to 40% higher than that on the computer. We are currently using this environment, and we only need a mobile phone and a computer. You can register unlimited accounts. After placing the first order on the mobile phone, you can move it to the computer environment to raise accounts in batches. The cost of registering an account is only a few dollars.
3. IP purity
IP is also an indispensable condition for self-supporting accounts. We need to make Amazon think that these accounts are real buyers. It is not enough to have the local environment created by opening multiple browsers mentioned above. Different local environments also need to cooperate with each other. Different IPs , otherwise using the same IP will be judged as an associated account by the system and will be wiped out in one go, such as Lumi, googelfi, TM traffic card, srocks dedicated line on the market, there are too many people using these, freeze, repeat rate High, easy account association, DNS will jump country, trigger verification, Blacklist (blacklist ip), easy to cut off orders or directly banned is not recommended, you need to use a pure exclusive IP, and you need to use the same mobile phone and computer Port IP, the ABC segment remains unchanged, the D segment changes, and changes within a small range, because most of them are mobile phones now, and the mobile 4G type is the fourth segment change, which is more real
4. Payment methods To increase the security and stability of the self-supporting account, you also need to be equipped with corresponding payment methods. Not only can you just open a credit card backend in the market , but you also need to have a corresponding high-success rate payment card head. , and it is not that the more card heads, the better, because many card heads have been controlled by risk. We currently have many kinds of card segments in the background ( all regular card heads, VISA, matercard, Citibank, etc. ) corresponding to different platforms and The site is a high-success rate payment card tested by a large number of accounts, real-time exchange rate, unlimited card opening , custom bills and addresses
5. Ordering method Stores are easy to be detected. In addition to the fact that the underlying environment must be safe enough, there is also because the method of placing an order is too simple. The general habit of placing an order is to browse and place an order with keywords. We also pass Other ways to place an order, such as off-site advertisements like Facebook links, as well as AB accounts, testing and selling links, make the ordering method of the entire link very diversified, which can be very effective. Avoid the risk of being detected by big data
We have been developing and incubating evaluation technology for five or six years. The account maintenance cycle , the number of orders, how to raise accounts safely, how to control evaluations in stores, and how to open advertisements, the entire process and system must be learned . Yes, it 's not a blind test list , welcome everyone to communicate