Many sellers who choose to open stores on Amazon, including Lazada, Shopee, AliExpress, temu and other platforms, need to increase product traffic if they want their stores to develop better, and sellers also need to know how to calculate platform category traffic. So how to calculate category traffic?

How to quickly increase store traffic?

Amazon category traffic means that within the statistical period and within the statistical range, only one visit is counted multiple times. Amazon advertising traffic refers to the number of daily ad views of a merchant. When a thousand people view an ad of a merchant, the traffic is 1000. Now many advertising networks have deducted it! Multiple visits by one person within the statistical range are considered multiple visits.

That is, the number of times a buyer checks a product detail page or store page, the same IP can also be counted multiple times. That is to say, when the merchant browses the store, the number of visitors must be one, but the page traffic can be one or more, depending on whether the buyer has browsed the favorite link of the merchant store. Generally speaking, the traffic of Taobao stores is always greater than the number of tourists.

How to quickly increase Amazon store traffic?

1. Organic traffic

Most organic traffic comes in through search terms. In the early days, sellers liked to swipe orders to improve their natural rankings, but now swipe orders have become the target of the Amazon platform, so it is not recommended.

2. Improve keyword bidding ranking

Find the accurate core words of the product, increase the bid ranking through advertisements, and try to ensure that the advertisement position is on the first five pages, the less traffic, but the lower the cost

3.listing optimization

Listing involves a wide range of areas, mainly including main image, copy, A page, title, description, price review, etc. Optimize prices, find the best keywords, beautify high-definition pictures, optimize detailed descriptions, get more reviews, and optimize Amazon advertising listings.

Through analysis, merchants can know how to calculate the traffic of Amazon's categories. Category traffic means that within the statistical period and within the statistical range, only one visit is counted multiple times. If a merchant wants to increase traffic, it needs to start from the above aspects to effectively promote the overall development of the store. Regardless of the platform, merchants must review the traffic of the category before putting it on the shelves to see which one is more suitable for them.

Whether it is Amazon, AliExpress, temu, lazada, Dunhuang.com, shopee, meikeduo, Ali International Station, ebay, Wal-Mart, ozon and other platform sellers like to increase the weight of the store and the product ranking to attract traffic through the method of evaluation and replenishment. Improve the conversion rate by posting some good reviews, so what are the skills and benefits when evaluating replenishment orders?

1. Before evaluating and replenishing orders for the store, we can optimize the store's products in advance, especially the main image and title of the product, and use the data to determine whether it meets the requirements. The details page of the product main picture must be attractive, and the keywords in the title must be effective and precise. Furthermore, think from another angle, that is, the perspective of consumers, to see if there are any deficiencies and make up for them.

2. When evaluating supplementary orders, we must always pay attention to the optimization of basic data, such as the number of followers and visitor traffic, which can be appropriately improved. If the data of a store is very low at the beginning, and then suddenly skyrocketed in a short period of time, the platform will be included in the abnormal list.

3. In the process of order replenishment, it is necessary to use keyword search on the platform, or enter through other advertising portals. You can't come in directly through the link, but enter the store through keyword search, which can increase the keyword weight.

It is difficult to evaluate the success of the evaluation of the self-support account (replenishment) environment without an independent and clean environment. What does a stable and clean environment include:

(1) Clean and stable proxy ip. For multiple accounts, you need to provide an independent ip for each account, and the language, time zone, DNS, etc. must also be consistent with the corresponding ip.

(2) It can simulate different equipment parameters, just like many computer equipment.

(3) The environment is independent, and there will be no data association or leakage.

(4) First-hand registration information, foreign mailboxes, addresses, and mobile phone numbers are about 4-5 yuan for first-hand resources

(5) The payment card is recommended to have one card and one account. With a virtual card background, you can open unlimited cards, and you can recharge yourself for payment. This kind of cost is relatively low, and there will be no association

Based on our five or six years of experience, especially for our own stores, we must know the entire process and system, such as account maintenance period, the number of orders placed, how to safely maintain an account, how to control and evaluate the store, and how to advertise. It cannot be a blind test order.

Edit: l_e0120