In Q3 of 2022, Amazon's global e-commerce business loss will increase by 171% year-on-year, and the loss in the most critical North American market will expand to US$412 million. In the just-concluded Black Friday, Amazon's ranking fell from the first place last year to the fourth place, surpassed by Wal-Mart and other companies.

The stock price is even worse. In June this year, Amazon’s market value was still US$1.88 trillion, and now it is only US$900 billion. In less than half a year, nearly US$1 trillion has evaporated, setting a new record for the global stock market.

Faced with such a dilemma, Amazon began to "reduce costs and increase efficiency", and launched a layoff plan of nearly 20,000 people, involving multiple departments such as e-commerce business, terminal equipment and services.

Even the global e-commerce giants, except for the layoff plan, will eventually decline if the company does not change for a long time and does not follow the direction that consumers prefer.

Amazon seems to be aware of this, starting to notice the strengths of other companies and learn from them. Recently, Amazon announced that it will launch a new feature called Inspire, which is similar to TikTok's interest recommendation, allowing consumers to buy items from selected pictures and videos.

Specifically, Amazon’s Inspire service will appear in the App in the form of a light bulb icon and allow consumers to choose more than 20 interests, such as cosmetics, pets and games, and then customize content accordingly. Consumers can then purchase items shared by other users, brands, and influencers.

The way Amazon's products are presented has long used static product images and descriptions to create a unified catalog. But this new feature increases the complexity of the app and prolongs the user's stay time.

However, Amazon, which started to learn Tik Tok, can really make a comeback with short videos? Will acclimatization be staged on Amazon? You can express your thoughts in the comment area~

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