Related Video – Related Video, also known as Buyer Show Video, is Amazon's product video display marketing feature.
When A+ and the main image cannot fully display the product attributes, a purchase + display video uploaded by the buyer will aggravate the purchase decision of the intended customer, thereby increasing the order placement rate and product exposure rate;
To do cross-border, whether it is Amazon, TikTok or an independent station, video marketing has become our focus;
In 2022, if sellers want to obtain more traffic, the best and safest way is to display product videos to obtain traffic and display volume, so as to derive various forms of marketing videos on various platforms;
Among them, the most familiar ones are Amazon-related videos and TikTok videos!
Buyer show videoproduct related video is displayed in the short video below the Q&A or product related in the listing details page. The video duration is the same as the main image video, and it is one of Amazon's official video windows;
Let buyers browse the products in the form of videos, explain, use, and display the products they purchased from the buyer's perspective, so as to achieve the effect of planting grass without leaving any traces. Usually, the content is displayed from the user's (buyer's) perspective.
Subconsciously, users will also have a favorable impression of more, more beautiful and more real Videos for this product ;
But it needs to be mentioned here that the Videos for related products on the right side of the related video display are not the products they sell, but the same or upgraded version of the product, which also exposes the content of similar products from other merchants.
Related videos are open to buyers and sellers at the same time. In order not to show other related product videos, it is the wisest choice to produce and upload 5 related videos, which can occupy the entire related videos homepage and avoid the appearance of Videos for related products stealing the limelight!
In the same way, whether the related video is uploaded by the buyer or the seller, there is a chance that it will be selected and uploaded to the Videos for related products page of other similar merchants, which is equivalent to other buyers using their own details pages to advertise for you in disguise , directly saves you an advertising fee! And it is a long-term, fixed and non-removable video ad!
In addition, sellers can publish related videos through multiple channels, such as YouTube, ins, TikTok, etc., which can better promote and attract traffic to products. Related videos are the operating method within Amazon’s rules, and sellers can rest assured and bold. do it~