Sellers who have set up shop on Amazon's cross-border e-commerce platform know that the gold shopping cart is very powerful. 39% of U.S. online shoppers start searching for items on Amazon. Listing an item on Amazon is not enough. Sellers must be discovered by more shoppers on this influential platform. The golden shopping cart BuyBox is coveted by sellers. It is not only necessary for advertising, but also an important factor in improving sales and service. Having a gold shopping cart means sellers have more orders. How to win gold car buying?
1. If a seller wants to get a gold shopping cart, they must meet the following points.
1. Must be a professional seller.
2. The product must be a new product with competitive price, and the product must be a new product.
3. The product must be in stock.
4. Amazon has a sales record of 2-6 months, and the seller level is high.
2. When a seller has the above conditions, how can they get a gold shopping cart?
1. In the early stage of account development, accelerate product sales.
In the early stages of account development, small sellers should first choose professional sellers and seriously lay a good foundation to focus on selling. Only when the seller has sales data, the Amazon platform can score you according to your situation, and slowly you accumulate some valuable information on the Amazon platform. At the same time, sellers can also increase the exposure of products in various ways, such as selling popular products in a lower way to increase sales.
2. Fight price wars anytime, anywhere.
Amazon considers the overall price, including shipping costs. While price isn't the only factor Amazon measures, price is also a very important factor in whether or not to have a shopping cart.
3. Ship using Amazon FBA.
FBA delivery can greatly improve a seller's chances of getting a Buybox. Because for Amazon, it wants retailers who win the golden cart to provide consistent delivery for all orders, even if delivery is essential, preferably within two or three days.
4. Ensure product quality and seriously improve assessment indicators.
In addition to sales, small sellers should pay full attention to various account evaluation metrics. In terms of order defect rate, the seller should reply to the buyer's email as soon as possible to ensure product quality, actively improve the buyer's user experience, and strive to increase the buyer's favorable rate and number of reviews.
Article source: XM Forex Account