Operations around you often get together to discuss a topic that is how to create Amazon's explosive products. Every time, everyone will express their own opinions, and even some points of view will be debated. But at one point, everyone maintained a high degree of consensus.

Traffic is the most critical point to become an Amazon hit

We can simply divide traffic into two parts, organic traffic and advertising traffic.

Natural traffic is the traffic that the platform brings to you without advertising. Advertising traffic is the traffic brought by a series of operations such as advertising. Generally speaking, it is the traffic bought by money. Today I will focus on sharing with you how to increase the natural flow of Amazon store, so that you can exchange the maximum benefit with the minimum cost!

Before starting to share, we can look at the traffic trend of the product in the past six months or even a year. We can first find the traffic report we need in the "Report" tab of the seller's backstage to determine the number of people who have viewed the page. If you find that the traffic is abnormal, you can check whether your product accounts for the following factors.

1. Seasonal products

Seasonal products are characterized by increased sales during a fixed period of time. For example, the product flow of gift attributes will increase significantly during festivals such as Christmas and Thanksgiving. In other periods, traffic will decline relatively, which is caused by product attributes.

2. Listing is restricted by Amazon

Traffic also drops when listings are throttled by Amazon. We can check whether the listing is abnormal on the inventory management page. If an exception occurs, you will find the word "Suppressed" displayed at the top of the page. In this case, the listing needs to be adjusted according to Amazon's requirements.

After solving the above problems, let's take a look at the secrets of Amazon store to increase organic traffic.

How to increase organic traffic to your Amazon store

1. Improve search rankings

Improving search rankings can make customers see your products faster, and an important indicator that affects search rankings is product pricing. If the price is too high, users will be discouraged and lose their competitive advantage with competing products. Too low a price can also confuse sellers into thinking that your product is not of the expected quality, and may also result in loss of revenue for sellers. In addition, the pricing of the product will also affect whether you can get the BUY BOX, which is often referred to as the golden shopping cart.

Sellers who have obtained BUY BOX will be displayed at the highest priority of the listing offer, and Amazon's BUY BOX will recommend the best sellers of the same product for buyers, so sellers with BUY BOX mean that the seller's products It is the most recognized product by Amazon, and it can get more natural traffic, which will lead to more orders.

2. Improve keyword rankings

Choosing accurate keywords can make buyers search accurately faster. The higher the position, the higher the search weight. The higher the weight, the more natural free traffic. If you want a word to rank high organically, you must make the word’s exposure visit conversion high. However, it must be remembered that you should not bury keywords that are not related to your own products in order to expose your products, and at the same time detect data in time to avoid a drop in the conversion rate of store products due to attracting inaccurate traffic.

3. Improve listing quality

Constantly optimize your listing page, the familiar Amazon A9 algorithm can accurately capture the best optimized listing page. Once your listing is optimized, your product will be displayed at the top. There are five main points in Amazon product listing: title, image, five-point description, keywords, and product description. As long as these five points are continuously improved, the natural traffic will grow rapidly in a short period of time.

4. Do brand filing

Although the logic of the A9 algorithm that everyone knows does not mention the brand, but branding is already a major trend in the industry. Having a brand endorsement will bring customers a sense of trust, allowing customers to choose to trust our products, bringing More organic traffic.

Many sellers feel that Amazon is not as good as it used to be. I don't think so. After all, the times create heroes, and each period has a different style of play. Today's sellers need to pay more attention to the refined operation of the store and have a deeper understanding of the products. Recently, the Ukrainian-Russian war has intensified, and the supply chain and logistics have been affected a lot.

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