Amazon reviews are very important in driving purchases. They have a significant impact on the "buy box" performance of your products , which can greatly affect the visibility of your listings.

They also really help convert buyers. 72% of shoppers go back and read reviews of the product they are viewing after making a purchase. In short, if you get more Amazon reviews, you'll also get more sales!

Rules on How to Get Reviews on Amazon

Amazon has a lot of rules and restrictions when it comes to online reviews. If you violate its rules, your product listing may be suspended or permanently deleted. Proper study of Amazon's rules is a must, here are the main no-nos:

Don't write reviews for yourself or your competitors (or ask your friends, family and colleagues to do the same)

You must not write fake reviews (positive or negative)

You may not offer discounts or free products in exchange for reviews.

Amazon wants all of your reviews to happen organically, but we all know customers can give it a little push. So how should you get more reviews on Amazon without breaking the rules?

How to Get More Reviews on Amazon

Below we share five ways to legally get Amazon reviews!

1. Ask for Comments

We'll start with the obvious: the best way to get Amazon reviews is to actually ask about them. In fact, most shoppers (77%) are happy to leave a review if a merchant asks .

By default, Amazon will send your customers an email asking for a review after they make a purchase. You can send additional reviews using Amazon's "Request a Review" button.

Clicking this button sends the customer the same email Amazon already sent them, but lacking the personal touch. Instead, try using feedback software to send your own personalized review request email.

With feedback software, you can create your own email templates that reflect your brand voice, dynamically insert customer names and products, and include your brand logo and product images. This goes a long way in reminding customers of what they bought and encouraging them to leave a review.

But the best part about using Amazon feedback software is that you can specifically target customers who are more likely to write you a good review. You can set up rules to only send emails to customers who have left you reviews in the past, customers who received their orders on time, and customers who purchased products that have positive feedback on Amazon.

Tips for Sending Smarter Feedback Requests

Using feedback software certainly helps, but you still need to write compelling messages to get more reviews on Amazon. Here are some instructions to follow:

1. Timing is everything: Send requests when buyers are most likely to respond. Consider time zones, national holidays, or other circumstances that may not be available. Make sure you schedule your request when buyers have a chance to use the product.

2. Be selective: Make sure you get Amazon reviews from customers who are confident they will have the best experience. Factors to consider are on-time delivery and seamless support. If your customers have raised support queries with your company, choose to exclude them from receiving feedback requests.

3. Don’t ask for feedback on fragile products: In the pursuit of high feedback scores, avoid products that are broken on delivery. Instead, choose items that ship well by courier and have a history of good reviews. Analyze products that have historically scored highly among your buyers so you can get positive feedback from happy customers.

4. Exceed customer expectations: When requesting feedback, go one step further and provide your customers with any product resources that might entice them to give you an extra star, or links to video tutorials so they can get the most out of your product.

5. Anticipate customer needs: Address any common questions related to the product and ask your customers if they need any help getting started.

6. Reverse Negative Feedback: If you receive negative feedback, the most important thing is to apologize. Your responses should be personalized so your customers feel their opinions are valued. Speak to your client in a positive, respectful tone, but try not to be too casual as this can make an angry client even more upset.

7. Provide excellent e-commerce customer service

Great customer service can make the difference between one-time buyers and loyal buyers. Any interaction you have with your customers, from a question about how your product works to updating their shipping status, is an opportunity to increase their perception of your brand.

The better your customer service, the more likely your customers are to leave positive Amazon reviews. Even more so if you ask them.