Amazon Prime Day, which is held every summer, is the best time for sellers to sell in the first half of the year. Some foreign media predict that this year's Amazon Prime Day may be scheduled for July.
Aside from weekends, the countdown is 2 months, time is tight and tasks are heavy. Many sellers have already started the explosive order plan first. What categories should you rely on to make big sales on this year's membership day? Which products should sellers lay out in advance?
In this issue, Saiying Distribution has announced the four major product trends in summer and Amazon membership day in advance, and sellers should not miss it.
Although the summer consumption wave is ushering in, it is still not easy to go overseas in 2022. Today, Saiying will make more efforts for European and American sellers to lay out sales! Opportunity to scour the wool is just around the corner! From 65% off, you can arrange 300+ summer best-selling items, only for one month, hurry down and watch!
What is the trend of Amazon Prime Day hot sale this year ?
Recall the highlights of Amazon Prime Day last year: sales on the first day of the event exceeded $ 5.6 billion, an increase of 8.7% year-over-year, and surpassed last year’s Thanksgiving record of $5.1 billion in spending.
Total Amazon Prime Day sales hit a record $11.19 billion last year, up 7.6 percent from a year earlier, according to eMarketer.
(Data source: eMarketer)
The reflection behind these data is the rapid growth of products. Last year, the best-selling products on Amazon's US station were mainly concentrated in home and electronics categories. On the European station, kitchen and household items performed the most. From this point of view, home and kitchen are still the big guys in the e-commerce category.
This year, Amazon’s global store opening also predicted the trend of popular products on Amazon’s membership day. With the normalization of the epidemic, the consumption of products in Europe and the United States has also changed, especially in seasonal categories such as outdoor leisure, travel products, and garden products. Products will rise sharply.
In addition, some smart home, bedding, decorations, kitchen appliances, toys, clothing and other categories will also become Amazon's hot-selling categories this year.
In the summer, Saiying Distribution recommends that sellers should focus on outdoor seasonal products in product layout, assisting home and daily necessities, and achieving double explosions.
Ushering in the spring and summer travel season, sunshade products are hot on Amazon
Previously, Sai Ying shared that this year, due to Americans' desire for outdoor travel and home vacations, related outdoor products will usher in new growth.
This consumer trend is most vividly reflected on Amazon: According to data released by Jungle Scout, sales in the luggage category alone increased by 183% in March compared to last year. Of course, spring and summer vacations are not without the beach and the sea, and Amazon's sales of beach chairs and umbrellas have increased by nearly 75% in the past three months. Not only that, but the sales of pergola are also in a period of rapid growth.
Looking at Google Trends, the search trends of the pergola in the past five years have begun to increase in March each year and peaked from May to July. The keyword "linx pergola" has seen a 3000% surge in searches recently.
(Data source: Google Trends)
In the United States, the penetration rate of functional sunshade products has reached as high as 79%. The increase in the consumption of pergola and parasols also shows that the sunshade market is still profitable.
It is recommended that sellers take advantage of this event to focus on the layout of pergolas, folding sheds, side awnings, parasols and other functional products:
SKU: 37527211 | Discount: 11%
– Folding shed
SKU: 43349501 | Discount: 2%
– side awning
SKU: 66420874 | Discount: 22%
SKU: 48261435 | Discount: 1%
1. The platform's summer products are the best-selling products, with an annual sales volume of 80,000+
2. The layout in April, to meet the outbreak period from May to July, is more likely to explode orders
3. Platform upgrade style, in line with American mainstream aesthetics and needs
4. Select high-quality materials, reliable quality, durable, easy to install
5. Broad market space, enjoy platform discounts, reduce costs and increase efficiency
Keeping up with seasonal hot sales trends, garden supplies are worth paying attention to
As major sites will carry out promotional activities one after another, Amazon reminds sellers to pay attention to the development trend of seasonal and festive products. In Amazon's best-selling list, products such as garden decoration, potted plants, and outdoor furniture are very popular among users.
Every summer, when consumers decorate outdoor gardens, products such as hammocks and hanging chairs are indispensable. On Amazon, garden chairs and hammocks have become the most popular products in the courtyard garden category, and outdoor tables, chairs, and swings are also on the best-selling list. For similar products on Amazon, the hammock seller has nearly 7,000 reviews and a five-star rating of 85%.
(Source: Amazon platform)
With the increase in the number of outdoor trips by European and American consumers, the frequency of use of garden decorations will also be greater, and the selection of high-quality and cost-effective products can increase the number of orders issued by the store.
Saiying Distribution recommends that sellers deploy the following four garden products, which can enjoy a discount of up to 15%:
SKU: 27217980 | Discount: 15%
SKU: 76122171 | Discount: 15%
SKU: 32498884 | Discount: 10%
SKU: 51715229 | Discount: 10%
1. Hot selling products in summer , the sales peak from May to August
2. The platform sales exceeded 5 million, and the after-sales ratio was low
3. Excellent quality, easy to hang, strong comfort
4. There is considerable room for market development, and you can enjoy limited-time discounts on the platform
Leisure summer, not only outdoor explosions
In addition to the categories involved in travel, kitchen appliances, household appliances, and outdoor furniture have a stable consumption trend all the year round, and home furniture is still the mainstream consumer goods.
In particular, household small fans, ovens, and bread machines are growing rapidly in home appliances. Saiying Distribution has selected three styles that are in line with summer layout sales:
SKU: 77655686 | Discount: 25%
SKU: 87834389 | Discount: 5%
– bread machine
SKU: 03986800 | Discount: 2%
1. The home appliance market is huge and belongs to the perennial hot-selling category
2. Product quality assurance, appearance and style improvement, in line with consumer demand in European and American markets
3. The platform activities are vigorous, increasing the profit space of layout sales
In addition to household appliances, leisure furniture is also an essential hot-selling category in summer.
Under the control of the epidemic, people began to increase recreational activities such as outdoor barbecues, and the consumption of some leisure products such as barbecue tents, benches, and rattan sofas will also increase further. It is recommended that sellers can combine sales with matching layouts.
– BBQ tent
SKU: 39931712 | Discount: 2%
– chair stool
SKU: 13155243 | Discount: 2%
– three-piece set of rattan
SKU: 36788573 | Discount: 2%
1. The annual sales of outdoor furniture on the platform increased by 57%, and the potential for explosive models is unlimited
2. The peak season has an early outbreak period, which occurs in March and doubles from May to July
3. The furniture market demand is rising, the platform has limited-time activities, and the layout is the best period
The display of some products in this event is shared above. For more popular series and styles, please visit the official website of Saiying.
As the weather gradually heats up, more sub-categories will usher in a new round of consumption growth in summer. You can follow the actual market situation and follow the popular product recommendations of Saiying and make long-term plans to achieve the summer of 2022. Sell.