Wondering how to fix Amazon suppressed listings? This overview discusses simple steps to fix blocked listings on Amazon.
When looking for a new product in the market, where do you look first? Most answers will be the Amazon marketplace. Just type in relevant keywords and you can see millions of products on your Amazon page. Nearly 74% of U.S. consumers have started searching for products on the Amazon marketplace.
Brands are realizing the increasing need to feature their products on Amazon to reach a larger market and increase brand awareness.
Most retailers are unaware of the reality that Amazon product listings require regular maintenance. Forget about succeeding on Amazon by using a "set and go" plan or strategy. There are many steps sellers must take before listing their products on Amazon; it’s also important to understand that there is major work to do when a product listing goes live.
All Amazon listings must be regularly maintained and optimized, as if listings do not meet Amazon requirements, they will be deactivated or banned until the issue is resolved. If the listing is banned, you will lose a lot of income.
What is a banned list on Amazon?
A banned listing results when a specific product listing doesn't meet Amazon's standards. These suppression guidelines make it easy for consumers to research, identify and purchase products from its platform. Including all product details and information is necessary to avoid Amazon suppressed listings.
Why was my Amazon listing banned?
Examples of items that may result in a prohibited item include:
These product listings are missing at least one main image. Lists without comprehensive product descriptions (except in categories like fashion, books, or shoes). Apparel or accessory product titles longer than 80 characters. Product with category type is missing.
How to fix a suppressed Amazon listing?
It doesn't take much effort to fix the missing Amazon FBA suppression list. The difficulty is simply getting list updates regularly to make sure everything is smooth and fluid. If you avoid regular updates, you may end up on Amazon listings.
These 5 steps can fix Amazon suppressed listings.
1. Go to your seller account and find "Manage Inventory" under the Inventory tab.
2. If any of your listings are blocked, you will see the "Blocked" option. If there are no banned items, your list will be flawless.
3. If there is a blocked icon, click it and select that specific block list.
4. Now deal with things that require more information. If you don't include your product images, you may also face hidden issues with your listings. Every product listing on Amazon has a product summary page that includes all suppressions and quality issues.
5. Once all issues are resolved, click Save and Finish to exit the process.
If the list is incorrectly marked
Even if your listing follows Amazon standards, it may be banned due to an unintentional prohibition statement . Amazon's No Claims Guidelines ensure that customers receive accurate and honest information. However, Amazon's algorithm sometimes incorrectly flags certain claims. Sellers can be notified of this issue in two ways: stranded inventory and performance notifications.
Under the stranded inventory issue, ASINs will be separated from Amazon. You can target it as Stranded Inventory on the Manage Inventory page. Amazon will give you the reason for the stranded inventory, such as a missing attribute or an unintentional prohibition claim. You can appeal or resolve the issue.
In most cases this is resolved by adjusting the copy in the list. If you're trying to settle a pesticide claim, words like eliminating insects, bugs, and mold will often remove ASINs from stranded stock status.
When an ASIN is flagged for a seller's performance issue, they will receive a performance notification. In this issue, product detail pages may be removed from Amazon, or there may be errors during the sale that need to be fixed. If you want to address performance notification issues, you need to submit a three-part action plan:
Root Cause Corrective Action Preventive Action
To analyze flagged ASIN issues, you can visit the Voice of the Customer dashboard and look for any reviews that are causing performance issues on Amazon. After that, when you submit an appropriate action plan, the performance notification will be removed.
The impact of items banned by Amazon on your business
When your product listing doesn't meet Amazon's standards and requirements, the likelihood of it being suppressed by Amazon increases. If you don't take Amazon's guidelines into account, you can lose sales immediately by not being noticed by your customers. Therefore, the instructions of the e-commerce giant must be followed.
If one of your Amazon seller listings is banned, customers will not be able to see that specific product through search results. You can understand that when the product is imperceptible, sales will be zero. Experienced sellers know that when your product listings are suppressed for hours, you can lose thousands of dollars, depending on the product category. Therefore, always follow Amazon's instructions and guidelines to circumvent such issues.
A suppressed listing by Amazon is not only fatal to your business revenue, but it can also severely impact your customer base. If your product is not prominent on the first page of a product category, customers will turn to other brands, affecting your brand image and customer base.
Therefore, maintaining your product listings is very important to maintain your market share in the highly competitive business environment of the Amazon industry. As a seller, neglecting to regularly review your product listings will result in lost revenue.
With millions of sellers operating in Amazon's ecosystem, following the standards and guidelines set by the e-commerce giant is imperative. Any mistakes that lead to a banned listing will result in lost revenue and lower long-term growth.
This article contains in-depth information on Amazon's banned listings. Several aspects are discussed, such as how a suppression list appears in Amazon, how to fix it, and how it affects your Amazon business. After reading this guide, remember to check your product listings regularly to avoid any obstacles in your sales.
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