The most difficult part of doing cross-border e-commerce is the initial stage, which is from 0 to 1. The biggest difference between small sellers and big sellers is the ability to bear the cost of trial and error. We all know the importance of mapping and measurement, but sometimes Obviously, this model was tested, and all aspects of the data were OK , but when it was officially operated, it was often encountered that the order could not be placed, and for standard products and semi-standard products, the difference in styles was not so obvious. Picture It is also becoming more and more homogeneous under the high level of competition. In the current situation, how can small sellers achieve success with a greater probability?
The first thing we have to do is to find a model, that is, to test a model. After all, if your product is not good, no matter how good it is, it will not help. The main premise of the explosion is this product, which itself has a short-term explosive sales boom potential.
Method 1. Add the baby you want to test to the advertising system, select 5 to 10 models, set a daily budget, add keywords, judge the market acceptance by observing the browsing and conversion situation, and regularly remove the shelf if the conversion is not good , and then replace the new products on the shelves, and continue this operation.
Method 2. Put some links to do it, fill in some orders in the first few days, no matter what, it will attract some visitors, and then when there are at least more than 200 natural search visitors, we will go to add purchases, collections and visitors. Quantity, and finally make a choice.
After finding a good product, we have to do a basic evaluation, because no matter how good the product is, if there is no sales and no accumulation of praise, it will not be able to do those products with rave reviews. This is a comparison core for our sellers to make single products in the early stage. Now, a large part of our customers decide whether to place an order based on sales evaluation. If we do not have sales evaluation, we will not be able to give customers a sense of confidence. In order to reduce the cost of consideration for customers, we need to do a basic sales evaluation in the shortest time after the new product is launched. It is the simplest and most direct method to not make up the order. Through the inspection of big data, you can see that the rate of review of popular products is basically around 70% , so we should pay attention when making up, not necessarily every order must be reviewed. The review is to be a high-quality product. It is good to have 3-5 pictures. The pictures are of high quality. It is best to add some videos. The weight of the product will be greatly improved, and the traffic effect will be obvious.
So how do popular models drive sales? No matter you have heard a lot from other operation teachers or e-commerce gurus, I believe that after a few days, you have basically forgotten about it, but what I want to tell you is the simplest and most basic, buyers The herd mentality is not difficult to understand. For example, when we go to dinner, there are just two stores in front of us. One is booming and the other is deserted. Which one will you choose? I believe that normal people will choose the one with more people. There must be a reason for fewer people and more people. Maybe the taste is not good, maybe the ingredients are not fresh, or maybe the price is not suitable, the environment is unsanitary, etc., everyone will think in their hearts. These, just go directly to the one with more people, the ingredients must be fresh, this is the herd mentality. So we have to push the sales of popular models up first. As for what means we use to push it, we can do it in any way. The only thing is not to annoy the platform. As for whether it gives us these sales-related weights, it doesn't really matter here. Because this part of our investment is to show the effect to customers, not to the platform system, we need to arouse the herd mentality of those who sway the purchase of customers, and then click on our popular products.
The longer the explosion model, the more benefits it will bring us. Let's talk about how to maintain the explosion model. When you complete the above steps, it means that you have done a good job, but it is easy to make the explosion model and maintain it. It is not easy to wish, maintenance seems to be a later work, but its importance is no less than the three points mentioned before. A little carelessness may make all your previous efforts in vain, because it is an explosion, so it is easy to be Competitors keep an eye on it, for example, buy your product, then evaluate and use their product advertisements, etc. The worst thing is to give you a bad review. At the same time, pay attention to product conversion. If the conversion rate drops, it may be Bad reviews come. At this time, it must be dealt with, otherwise, once the conversion is lost, your visitors will soon be lost. At this time, you can make some supplementary orders appropriately to dilute the negative effects caused by the negative reviews, and also brush off the negative reviews on the homepage to reduce the intuitive impact. Doing post-maintenance is to make it last longer, that is, the profit cycle is longer.
If the store has already made the explosion model, it needs to start to do a good job of linkage. After all, the most prominent part of the explosion model is the number of clicks and pageviews. In its limited life, the traffic that cannot be converted is not wasted as much as possible, and this part of the traffic is not wasted. Importing into other products in the store can also drive the rest of the products, and then the products that are driven, select some of the preferred effects and create a popular group, so as to keep the water flowing, so that your store will never be short of popular products. elements. Of course, if you want to do this, you must say that your product itself must be good at the beginning, otherwise you will be talking big with your eyes closed.
To be a cross-border e-commerce business, you have to have your own ideas and structures, so whether you are making a hit or doing something else, you have to go to the end step by step, and naturally it will come naturally. Doing cross-border e-commerce evaluation and supplementary orders is also a necessary skill, which can quickly improve the ranking, weight and sales of products , increase order volume , like (rating), store evaluation (feedback), product evaluation (reviews), delete Negative reviews, rush to sell and other functions,
Give it to a third party
First . The price is relatively expensive (the price of the replenishment order varies from platform to platform), but it is not cheap.
Second , the quality of accounts varies, malicious refunds , products are difficult to send out, comments are not timely, and the use of black cards to place orders leads to store abnormalities, etc.
Third , machine brushing, which automatically registers, browses and places orders through script software. In this case, the platform is very easy to detect and the risk is extremely high. Not recommended.
Supplementary form for self-supporting number assessment
By building a foreign server and IP by yourself, you can register yourself, raise your account, place an order, and perform purely manual operations.
You can control the time and quantity of the assessment by yourself, and you can measure it anytime, anywhere.
The evaluation cost is very low. The cost of registering an account ranges from a few yuan to a dozen yuan, and it can be used for a long time.
Don't worry about being refunded maliciously or using a black card to place an order.
One device can support unlimited numbers, the model is easy to copy, and a professional evaluation studio can be opened.
Disadvantages , the self-supporting number evaluation supplement has higher requirements on the environment and has a certain success rate. The technical threshold is relatively high, it needs to simulate the real environment abroad, and it needs to be able to solve the various risk control points of the platform. Therefore, if you want to be a self-supporting account, you must have very mature technology. We have been doing evaluation technology for five or six years. It can be said that we have a very good understanding of the risk control of the platform, and we have also independently developed and built an environmental system. The success rate can reach 95% Above, and almost zero cut orders and titles. Applicable to Amazon's full site, ebay, wish, lazada, shoppe (shrimp), mercari (coal stove), AliExpress, Ali International, Newegg, nike, tiktok, etc. If you are interested, you can comment and exchange!
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