Wuhan Meteor Gathering: How to comply with Amazon product reviews and what to do if you receive negative reviews

Product evaluation has always been one of the most concerned issues for e-commerce sellers, especially in the cross-border e-commerce industry, product evaluation is very important. Buyers look at product reviews and can see other people's feedback on product information and seller services, and even feedback on product experience.

Most buyers who shop online are not used to product reviews, and the same is true for consumers on Amazon. Therefore, sellers need to take the initiative to invite reviews from buyers, but sellers asking buyers for product reviews must be within the scope of compliance and cannot violate Amazon’s rules. Amazon always insists on building a fair and transparent business environment for sellers, while providing consumers with a healthy and safe shopping environment.

Amazon insists that no reviews of goods or services exist for financial gain, including reviews of goods or services sold by you or a competitor; no compensation for reviews (including free or discounted items); only positive reviews or paid review requests are prohibited ; do not require buyers to modify or delete reviews. The seller sends an email to the buyer by clicking the "Invite Evaluation" button in the background. It should be noted that the language of the invitation to evaluate must be objective, and cannot contain the word that requires the buyer to "review". In general, buyers will reply to the email and comment on the product out of courtesy.

When you receive a bad review, you must deal with it in a timely manner. Use the "Contact Buyer" function to contact the buyer to find out the reason for the bad review. After communicating with the buyer, you can reply to the buyer's negative review in the Amazon background, and if applicable, you can Provide remedies for buyers. If you encounter a bad review, don't ignore it, don't be too nervous, contact the buyer to find out the reason, and provide good service to be recognized by the buyer.