European culture is diverse, what do consumers like?
Master these 10 popular selections, and you can quickly place orders!
Only by fully understanding the preferences of local consumers can we more accurately grasp consumption trends and seize business opportunities! For sellers who don't know the selection of European stations, the benefits are here!
Amazon has summarized the top 10 popular categories in Europe for you, among which the most popular categories are electronic products and clothing. In addition, it is estimated that by 2025, the categories with the largest growth are personal care, small household appliances, and sports outdoor.
10 popular categories, 50+ selections, all at once!
Category 1: Electronic products
In 2020, Europe was the third largest e-commerce site in the world with revenue of 460.5 billion. In the next four years, the volume growth rate of electronic products will reach 20.4%, and by 2025, it will reach 120.9 billion US dollars. 
Category 2: Electronic accessories
While the demand for electronic products has grown, so has the demand for electronic accessories.
Category 3: Clothing
Apparel is also one of Amazon's hot-selling categories. It is estimated that the growth rate of apparel category will reach 24.9% in the next four years, and by 2025, it will reach 124.6 billion US dollars. 
Category 4: Footwear
According to the Masterindex report, clothing and footwear are by far the most popular online shopping category for European consumers, with nearly 50% of online consumers buying clothing and footwear online. 
In the next four years, the growth rate of footwear products will reach 27.8%, and by 2025, it will reach 39.3 billion US dollars. 
Category 5: Clothing accessories
In the next four years, the volume growth rate of luggage and clothing accessories will reach 24.6%, and by 2025, it will reach 27.2 billion US dollars. 
Category 6: Home Furnishing
Affected by the epidemic, people spend more time working and living from home. In the next four years, the growth rate of household volume will reach 26.5%, and by 2025, it will reach 58.1 billion US dollars. 
Category 7: Household Supplies
In the next four years, the growth rate of personal care products volume will reach 29.7%, and by 2025, it will reach 64.7 billion US dollars. 
Category 8: Home Furnishing
In the next four years, the growth rate of outdoor sports volume will reach 28.2%, and by 2025, it will reach 30.6 billion US dollars. 
Category 9: Home Furnishing
In the next four years, the growth rate of small household appliances will reach 29.1%, and by 2025, it will reach 36.6 billion US dollars. 
Category 10: Home Furnishing
In the next four years, the growth rate of outdoor sports volume will reach 20.9%, and by 2025, it will reach 22.4 billion US dollars. 
01. Is it difficult to grasp consumer demand? Official help is easy to check!
To help sellers gain insight into product trends and expand global demand, Amazon has launched an official tool to easily check product demand and understand consumer preferences.
Global commodity demand is easily checked, and North American ASINs can be sold to Europe with one click!
The website is updated every 2 weeks, predicts the demand of the target mall in the next 120 days, and gives recommended quotations and demand opportunities for products in demand.
how to use?
Take the following picture as an example. When the main account logs in to the homepage of the seller's US site, you can see that there are 54 products that have sales opportunities on 3 sites, namely the UK, Germany and Japan. Click on "Expanding Commodity Markets Worldwide" to view demand details.
New category opportunities to find artifacts!
Amazon's official product selection tool "Add New Product" uses data analysis and artificial intelligence algorithms to provide sellers with dynamic product selection recommendations.
Provide high-demand product selection: It can provide high-demand product selection recommendations to help sellers expand more high-demand products under existing sales categories.
Provide consumer preference: It can provide the consumer preference characteristics of overseas consumers, specific to the demand and competition of the performance and functions of different products, and help sellers to develop new category opportunities.
*Applicable sites: UK, Germany
0 2 Don't know how to operate, how to earn traffic? Amazon operation tools, one-click to help you!
A. Is brand building a problem? Don't worry, there is a trick!
Want to create your own brand but don't know how to start? Want brand traffic but can't find a breakthrough? How to protect the legitimate rights and interests of the brand after the brand has been established?
Amazon's one-stop service for brand growth helps sellers start their brand building journey!
Free Brand Registry, Unlock Brand Tools
Amazon Brand Registry helps sellers unlock a range of tools to help protect and build brands, enabling them to better manage listings and drive sales.
Intimate brand protection, remove infringement
Brand protection includes automatic protection, reporting violations, self-help removal, and anti-counterfeiting in advance.
Exclusive brand marketing, become the king of traffic
Amazon brand marketing tools can help shape brand image, increase brand traffic, and interpret brand data.
B. There are many types of marketing tools, one-click to solve operational troubles!
One-click solution to language problems, listing on the shelves !
Professional translation, breaking the language barrier!
For novice sellers, Amazon provides an official Listing (product detail page) upload service (GSO), and the official team will provide you with a free listing "translation-create-upload" one-stop service to solve minor language troubles!
Listing sells Europe with one click!
The International Product Information BIL (Build International Listings Tool) established by Amazon can help you quickly synchronize the product information and prices of your source site to multi-country sites with one click! It can also solve translation problems at the same time and efficiently expand European business!
There are many ways to promote, easy to use!
In response to the desire of sellers to gain more display opportunities in front of consumers and increase brand awareness and recognition, Amazon has launched a series of advertising and marketing tools, such as: A+ page, brand flagship store, Vine review, brand analysis report, brand promotion , brand management experiments, display promotion, etc. to help sellers stabilize their brand image!
C. Promotional activities, easy to sit on the market traffic, make a big promotion!
In order to help sellers hit sales in the short term and continue to improve their brands and stores in the long run, Amazon provides a series of promotional activities, such as: Lightning Deals, Ads, Promotional Coupons, 7-Day Promotion, DOTD, Prime Member Exclusive Discounts, etc.
D. What should I do if the inventory is too much and the logistics is complicated? Official logistics, take you directly to Europe!
▲ Redundant inventory management to solve inventory troubles!
In order to help sellers solve the difficulty of warehousing new products, launch new products smoothly, and increase the quantity quickly, Amazon has launched various warehousing preferential activities, and formulated preferential policies for different sellers, which fundamentally helps sellers reduce warehousing costs and increase profit margins.
New product warehousing benefits at 5 major European sites, low cost, worry-free warehousing!
● 5% back on sales
Up to 5% back on sales for a specified number of eligible FBA new parent ASINs.
● Exempt FBA monthly storage fee
For new ASINs eligible for the program, Amazon fulfillment centers will waive a specified amount of monthly storage fees for a specified period of time.
● Waiver of FBA inventory removal fees
For new ASINs eligible for the program, Amazon fulfillment centers will waive a specified amount of inventory removal fees within 6 months of receiving the first item.
● Waiver of FBA return processing fee
For products eligible for the program, the first 20 items per parent ASIN within 6 months of receipt of the first item in an Amazon fulfillment center .
●Registration all over the world
Sellers only need to register for one volume, and they can automatically enjoy the benefits of the FBA New Product Warehousing Promotion Program at each site of the new selection with an active account.
*Applicable sites: UK, Germany, France, Spain, Italy
▲Fancy delivery, lower cost!
Official distribution, stable first-way logistics
Based on the uncertainty of international transportation timeliness, missing logistics tracking information, and fear of being blocked in customs clearance, Amazon has a coup to help you quickly get international logistics!
Amazon Global Logistics provides sellers with efficient, stable and convenient cross-border sea and air first-way logistics services.
You can also choose a third-party first-haul logistics service provider to ship your goods to an overseas Amazon warehouse.
*Applicable sites: UK, Germany, France, Spain, Italy
European exclusive delivery, save money
For the logistics and distribution needs of many European countries, Amazon has a variety of solutions to help you expand European sites! Based on different delivery situations, Amazon Logistics helps sellers solve logistics pain points, reduce management costs, and easily achieve multi-country sales through three methods: European Integration Service ( Pan-EU), European Distribution Network (EFN), and Multi-Country Inventory (MCI).
More shipping benefits! Free to use! Big discounts!
● Exemption of cross-border transportation fees
Until March 31, 2022, you can get a waiver of European Fulfillment Network (EFN) cross-border fees and only pay local delivery fees in the destination country. Plus, new items get a 3-month European Fulfillment Network (EFN) cross-border shipping fee waiver, allowing you to save up to 53% on shipping!
*Reminder: If you use FBA service to sell goods in any European country, you need to register the local country's value-added tax number (VAT). It is recommended that you understand the time limit for applying for the value-added tax (VAT) of European countries in advance before starting the European FBA business, and prepare the VAT of each country in advance. We recommend that you take the lead in warehousing in the EU with the fastest VAT time limit. Currently, the country with the fastest VAT time limit is Italy. It is recommended that you give priority to warehousing in Italy and join the "Experience Amazon Logistics Europe Integration Service", and use remote sales to deliver goods to Other EU countries, immediately enjoy the local delivery fee to sell to all EU countries!
*Applicable sites: France, Germany, Italy, Spain
●Big discount on delivery fee
*Applicable sites: France, Germany, Italy, Spain
● About 50% commission discount
Applies to clothing, shoes, and bags sold through FBA and Seller Fulfilled Prime
●Amazon partnered carrier, 50% off
*Applicable sites: Germany, France, Italy, Spain
●Germany station, delivery surcharge 30% discount
Small commodity shipping saves money!
FBA Small and Light can start using FBA Europe Integrated Service (Pan-EU) to help you save money and effort when expanding to Europe! Save on Save!
*Applicable sites: Germany, France, Italy and Spain
Optional delivery times for heavy and bulky items
Use FBA to fulfill domestic orders (cross-border shipping is not supported) for heavy and oversized items (only five European countries), in addition to other FBA benefits, heavy oversized FBA items can also enjoy planned delivery (choose time) and delivery in households (consumers choose the right delivery time slot and are told their products will be delivered to the home).
*Available sites: UK, Germany, France, Italy and Spain
0 6 There are many European regulations and the compliance is complicated. What should I do? don’t worry!Amazon is here for you
Doing a good job in compliance, no matter which site, is the foundation and stepping stone for success. On the European site, overall compliance is divided into European VAT compliance and product compliance.
①.VAT integration service to help you easily achieve tax compliance
Amazon VAT Integration Service is a VAT compliance solution that helps sellers register and declare VAT for up to 7 European countries.
At present, the service supports the registration and declaration of VAT in 7 countries such as the United Kingdom, Germany, France, Italy, Spain, Poland, and the Czech Republic (you can choose any number of countries) and send free 6-month declaration, UK and EU EORI free registration and free Polish + Spanish sworn translator.
②. Product compliance can be checked with one click
Product compliance means that the products sold need to comply with local product specifications and laws and regulations, the policy of understanding prohibited and restricted goods, the transportation and storage of dangerous goods, and product safety and compliance and trade compliance policies. Use Amazon 's "Compliance Reference" function to query the compliance requirements and solutions of high-risk product types sold on Amazon, such as children's toys, hair dryers, lamps, power banks, etc., to save time and reduce risks!
1. If you plan to sell CE related products in Europe, please pay attention to product compliance as soon as possible!
2. From 2022, sellers on Amazon Germany and France must ensure Extended Producer Responsibility (EPR) compliance!
How to settle in?
Simple! One-click opening of all European sites, cheap monthly rent, and a new entry policy, saving you time, money and energy!
A few days ago, Amazon's new registration experience has been launched, which is simple and convenient to operate and has a lower start-up cost.
One-click registration for 13 popular sites
All new sellers can quickly open Europe (UK, France, Germany, Italy, Spain, Netherlands, Sweden, Poland) /North America (US, Canada & Mexico)/Japan/Australia, a total of 13 popular sites with just one registration.
See the benefits of new European sellers at a glance!
*Applicable sites: UK, France, Germany, Italy, Spain
Amazon official website:
3 .One In Four European Internet Users Shops Online Every Week According to New Mastercard Research,