What's stopping you from being an Amazon Prime seller? It's not as hard as you might think, and in many ways the benefits outweigh any hassles.

Amazon Prime offers many benefits to its registered sellers. For example, Amazon will prioritize your shipments. You'll also feature the coveted Prime badge on your product listings.

Prime products get better search rankings and encourage positive reviews. Plus, Prime items can increase your chances of getting a spot in the Buy Box. Amazon Prime products rank higher overall in search rankings.

Fortunately, there's no reason to stop you from enrolling in the program. Today, we'll show you how to become a full-time Amazon Prime seller.

What is Amazon Prime?

The Prime membership program is Amazon's most successful feature. It is available in 22 countries and has 200 million members worldwide.

As of 2021, the U.S. has 148.6 million Prime members. That's 74% of all Prime subscriptions worldwide!

Prime's success is due to its customer-centric model. Subscribers get access to streaming content, Whole Foods promotions, and free 2-day shipping.

All of these benefits are priced at $14.99 per month.

And the beauty of Prime Day. This is Amazon's biggest date yet. This is when Prime customers find the best deals on the market.

In addition, it is also the highest sales day of the year for sellers. Prime Day 2021 revenue is $11.79 billion.

But the benefits of Amazon Prime go beyond just an annual sale. For starters, it's a place to interact with unique types of customers.

Prime members keep buying; they're always on the lookout for unique deals, and they'll notice brands that meet their needs.

Additionally, many Prime subscribers only buy from Amazon Prime sellers. As such, the Prime program is an area ripe for turning engaged buyers into loyal followers.

How to Become an Amazon Prime Seller

Some merchants still believe that Amazon FBA is the only way to get into Amazon Prime. Not at all.

In fact, there are two other ways sellers can sign up for Amazon Prime, which are seller-fulfilled Prime, and become an Amazon supplier.

Let's review these gateways to Amazon Prime individually. We'll list their benefits and setbacks so you can decide which approach is best for you.

Fulfillment by Amazon

This is by far the easiest and most popular way to sell on Amazon Prime. This is because Fulfillment by Amazon (FBA) grants automatic access to the Prime program.

Amazon FBA started in 2006. It is a way for Amazon to share the logistics mechanism with third-party sellers.

This means that Amazon handles most of the after-sales channels – for a monthly fee. This includes product storage, shipping, delivery and customer service.

In short, Amazon does the errands. Sellers just need to worry about maintaining a healthy inventory and selling online.

Now, handling logistics is a big plus for sellers. But Amazon FBA doesn't stop there. Let's look at the main benefits of the program:

Partnering with Amazon: Many sellers don't realize they're shopping from a third-party seller at first. So you'll enjoy Amazon's reputation for fast delivery and quality packaging.

Better search rankings: FBA products come with Amazon's endorsement. Therefore, the A9 algorithm will prioritize your product over your competitor's.

Customer Delight: Amazon FBA will handle customer service 24/7. Therefore, buying users will always get the best attention and service.

As we said, all FBA items get all Prime benefits right from the start. Therefore, FBA sellers are automatically entitled to display the Prime badge.

Seller Fulfilled Prime

For sellers, FBA is pretty much a hands-off approach to selling on Amazon. For those who want more control, including Prime benefits, Seller Fulfilled Prime (SFP) is an option .

Unlike FBA brands, SFP merchants can address them on shipping and delivery operations. But SFP has a waiting list of interested sellers. Furthermore, it has strict requirements.

First, you should have priority shipping. To get this perk, you must keep your cancellation rate below 0.5%. You also need a 94% valid tracking ID and a 92% on-time delivery rate.

Amazon also requires SFP sellers to fulfill the following commitments:

The trial period requires merchants to complete 200 Prime orders. After that threshold, SFP sellers will earn all Amazon Prime privileges for sellers.

But why choose SFP when you can use FBA to simplify your sales process? Let's review the benefits of SFP:

Low storage and shipping costs: You'll forfeit Amazon's storage and fulfillment fees, so you can save on shipping overweight items while maintaining a profit.

Inventory management: Control inventory levels and restock your warehouse at your own pace, plus you'll stop paying for long-term storage.

Quality Control: Make sure all your products leave the warehouse safely, plus you'll keep an eye on customer returns to manage replacements or refunds.

Therefore, the SFP model allows you to protect your brand from inventory mishaps and even chargeback scams. Also, you will lose all FBA fees.

Become an Amazon Supplier

Suppliers are also known as first-party sellers. As of 2021, they make up 21% of Amazon sellers. The Supplier Initiative is an invitation-only initiative for manufacturers.

The idea is this: Suppliers sell directly to Amazon as wholesalers. Then, it's Amazon selling and delivering products to consumers.

The biggest advantage of this program is that products enjoy all the benefits of Amazon. These include the benefits of Amazon Prime. In addition, suppliers receive the "From and Sold by Amazon" badge.

The biggest advantage of this program is that products enjoy all the benefits of Amazon. This is because the supplier transfers ownership to Amazon after selling the bulk order.

Remember, Supplier is an invitation-only program. If you think your business could benefit from this, you can get an invite by:

Request an invite from Amazon.

Elevate your status to a "top" brand on Amazon.

Enjoy high sell rates on FBA or SFP items.

Some sellers consider the Vendor Program to be the easiest way to sell on the marketplace. That said, you have to hand over almost all control of your sales to Amazon.

final thoughts

Amazon Prime Day goes live in July 2022, and every seller wants to join on the big day. But first, you need access to Amazon's flagship program.

FBA and suppliers have the easiest path to Amazon Prime. Markets pay a special fee to handle most of the errands. It's a bit trickier to choose an SFP. That said, you can control most of the process.

Consider the type of Amazon store you run and the products you sell. Also, review the competition and market demand for your offer. Your door to gold will depend on your needs as a business.

Whatever you choose, try not to miss out on Amazon Prime. It's a win-win plan for both sellers and buyers. You'll gain access to a unique customer base, as well as many opportunities to drive sales!

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