Wuhan Star Sets Sail – How to Avoid Shopping Cart Loss in Amazon's Operational Compliance

Amazon compliance has always been the focus of Amazon cross-border e-commerce. Sellers should pay attention to the health of their accounts when they are on Amazon. Some sellers may find such a situation. Their links are good, but they suddenly lose their shopping carts. Consumers cannot add products to shopping carts for purchase.

In this regard, sellers need to always pay attention. If the shopping cart suddenly disappears, the direct impact on the seller is that the conversion rate of the product will drop seriously and the loss will be very large. This situation will occur even if the product is sent to FBA or the old account. So what are the reasons for the disappearance of the shopping cart?

Unreasonable price adjustment

The third-party seller has signed an agreement with Amazon. The agreement stipulates that third-party sellers are not allowed to sell products at lower prices on competing websites such as eBay and Walmart. Sellers who do not abide by the regulations will have their search rankings lowered, their shopping carts cancelled, and in severe cases, their sales will be suspended or their accounts will be banned. In addition, wholesalers on Amazon have also signed a similar agreement: If the profit margin generated by Amazon's selling price based on the lowest price in the market is lower than the specified minimum, the wholesaler will be required to compensate. In some cases, Amazon also asks wholesalers to compensate competitors if their prices drop. Some sellers whose shopping carts have been cancelled will also be notified by Amazon that the reason for the cancellation of the shopping cart is that the price is not competitive.

Feel free to change the lsiting information

The random change of Amazon's listing will directly affect the ranking and weight of the entire listing. For example, merging listings or splitting variants, and changing listing categories are all important factors that cause the shopping cart to disappear and be taken away by other sellers.

Too many bad reviews lead to poor listing performance

The seller receives bad reviews, which affects the rating of the listing, resulting in poor listing performance, which may cause the shopping cart to be lost.

Reported or Complained by Amazon Buyers

If the seller is complained by the Amazon seller or reports product problems, resulting in a high return rate and an increase in negative reviews, these will also become the focus of Amazon’s investigation, and it is very likely that the shopping cart function will be temporarily restricted.