In China, we can see that many brand merchants have reached cooperation with Internet celebrities, and implemented a series of KOL marketing to bring high economic returns to both parties. Foreign e-commerce friends should not only have a thorough understanding of domestic e-commerce operations, but also have a good understanding of foreign operations. Today, Xiaohu will talk about the topic of KOL.

1. What is KOL marketing?

KOL is a key opinion leader, usually defined as a person who has more and more accurate product information, is accepted or trusted by relevant groups, and has a greater influence on the purchasing behavior of this group.

KOLs are usually authoritative figures in a certain industry or field. In the dissemination of information, they do not rely on their own activity, and are easily recognized and identified. KOL marketing is to connect your brand and products with the audience and maintain interaction through those who have influence in a specific field. If done well, this type of marketing can bring credibility to a promotional plan, enhance brand attributes, and gain leads.

2. What KOL websites are suitable for Amazon?

1: Upfluence, you can search for influential people on Facebook, Twitter, Instagram, Pinterest, YouTube and even blogs.

2: Socialblade is a free Internet celebrity query platform. The platforms it supports include youtube, Ins, FB, Twitter, and even tiktok. You can query the Internet celebrities and their rankings on each platform. Although the data presented is not much, it can also be used as a seller One of the reference data for cooperation with KOL.

3. The Traackr platform provides a variety of search and filter options, such as: influencer's age, social channels, location, keywords, etc.

4. NeoReach collects a lot of data about each influencer. It also provides clients with a number of tools to help them find influencers, run campaigns, track campaign performance, and report.

NeoReach studies influencer activity on Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat.

3. What are the main points of KOL marketing?

1. Establish marketing objectives and assessment criteria.

2. KOL positioning and fan positioning.

3. Customize the marketing plan with the brand ambassador.

4. Follow the rules.

The above are some KOL websites suitable for Amazon, and you can learn more about them in detail. In terms of Amazon operation tools, Saihu ERP is recommended. Saihu ERP is a refined operation management system specially created for Amazon sellers under Dianxiaomi, providing digital solutions for the entire link of management, operation, finance, and supply chain.

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