When shopping on Amazon, most consumers have such a shopping habit and will choose the top-ranked products, because they think that the products with high rankings are relatively more reliable, so they need to improve the ranking of products with low rankings, but First we need to understand how does Amazon improve rankings? What are the factors that affect ranking?
How does Amazon improve rankings?
1. Amazon listing title
Amazon requires titles to be short and precise, so you can include some of the most frequently searched keywords in your titles to improve your product rankings.
2. Amazon product main image
A high-quality product image is the main motivator for consumers to click through to your product listing or continue browsing. You can choose to upload images of products that perform well on your website to your Amazon store.
3. Amazon Product Reviews
Product reviews are generally an important factor affecting listings , because the quality of reviews is the key to influencing buyers to place an order. Products with more than 4 stars usually rank higher than those with only 3 or 3.5 stars.
The main factors that affect Amazon ranking are as follows:
1. The match between the product title and the keyword;
2. The proportion of product sales weight value;
3. The ratio of product conversion rate to sales weight value;
4. The level and number of product reviews;
5. Pricing of similar products;
6. The overall quality of the listing;
7. The main performance of the merchant account performance appraisal, etc.
As an Amazon merchant, if you want to improve the product ranking of your store, you can refer to the above content. All in all, the higher the Amazon ranking, the more conducive to increasing the sales of products, so it is necessary for Amazon sellers to master some operational and promotion skills.
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