Most Amazon buyers search based on keywords and enter the corresponding listing, so it is very important to establish an accurate and public keyword thesaurus. It is also one of the foundations for testing the solidity of operational skills.
1. What is the use of creating a keyword library?
In the title, five-point description, product description, Search Terms, advertisements and even Q&A, as well as in the Review, the keywords you can control can be used for SEO, and the places you can control can be used for the SEO of Listing. Get the highest exposure and conversions.
In subsequent advertising and search performance, keyword pools can be optimized, and an accurate and comprehensive keyword pool can save a lot of effort in your Listing creation process.
2. How to build a keyword thesaurus?
1. Based on product knowledge, the seller can first write down some keywords; check the listings of similar products to see which keywords are included in the content, and can also collect keywords.
2. Put the keywords written above into the Amazon search box to search, and the keywords recommended by the drop-down are also the source of the keywords.
3. Collect the top 100 ASIN information of the category and organize it into an EXCEL table, quickly obtain the title information, copy and export the title in the table, and use the word frequency statistics software to extract high-frequency words.
4. Use the plug-in to retrieve competing Asin keywords.
5. Advertising search term report; Brand Analytic analysis, Reports—BrandAnalytic—select Amazon Search Term—check the popularity by search keywords.
3. How to judge whether the selected keywords are accurate?
We have collected relevant keywords, but how to judge whether the keywords are accurate? At this time, we need to filter, and in the process of screening, we can use the following methods to operate.
1. Send the collected keywords to the Amazon platform for secondary verification to see if the ASIN search results are the same or similar to their products. If there is, it can be temporarily reserved; if the difference is large, you can choose to cancel.
2. Screening by placing advertisements in the later stage. If some keywords are found to have a large amount of exposure but have not been converted, you can choose to eliminate them. Even if it is not exposed, it can be eliminated directly.
4. Are there any tools to assist in expanding keywords and establishing a keyword database?
1. The ASIN keyword reverse check function of Yishutong
By reverse-checking ASIN keywords of competing products, you can obtain the monthly estimated search volume, result volume, competition index and other data of keywords. The specific data can be seen in the figure above. Through the advanced reverse search mode, users can obtain more keywords included in the ASIN of products.
In addition, you can also check the ASIN of your own product to understand the growth of the included words, the quality of the included words and the ranking, so as to estimate the stage of our product.
2. The keyword expansion function of Yishutong
The system combines the Amazon algorithm and the Yidutong algorithm to quickly dig out a large number of hot search keywords related to the query keywords according to the keywords input by the user, helping sellers to write optimized listings, expand the keyword vocabulary, and prepare for the selection of advertising words. .
3. The master of advertising word selection of Yishutong
Combined with the system's "Keyword Expansion" and "ASIN Keyword Reverse Search" functions, it helps sellers process the selection of high-quality and suitable keywords and place them in existing advertisements with one click.
To put it simply, it obtains a large number of keywords through ASIN keyword reverse search and keyword expansion functions, and then selects high-quality and suitable keywords through the advertising word selection master, and puts them into existing advertisements.
5. Yishutong assists in establishing a keyword database
1. Yishutong's advertising thesaurus
Automatically display the delivery and negative data of different advertising levels/products, support users to create, manage, and operate custom delivery thesaurus and negative thesaurus, and realize the establishment and improvement of product thesaurus. It is convenient for users to quickly find words, collect keywords efficiently, and prepare for word selection for advertisements.
2. Yishutong's advertising explosion word library
Save the advertising data of all advertising words and search words, breaking the 90-day storage period of background advertising data, synchronously compare various key indicators KPI, and help analyze key words and accurate word extension.
If the keyword performance is poor, you can deny it or stop advertising.
The above functions of Yishutong are inseparable. First, obtain a large number of keywords through ASIN keyword reverse search and keyword expansion; screen high-quality keywords through advertising word selection masters; finally use Guangao's thesaurus and advertising explosion word database Function, continue to expand words, no words, stop delivery. In the long run, the performance of the words in the thesaurus will only get better and better.
Do you still need to manually search and save keywords after using these word extension and word selection tools of Yishutong? Now you can register to experience all functions of Yishutong for free, and you can make an appointment to demonstrate the functions of Yishutong. (Amazon Advertising Tools Free Registration Link:)