Customers have different preferences when shopping online or offline. For example, some people may prefer a different color or require a specific product size. Here, Amazon product variations play a big role.
Getting customers on Amazon isn't easy if you don't provide a unique customer experience. Adding variations to your product listing enhances the customer's buying process. By giving your customers multiple purchasing options, you make it easier for them to decide among the options available. Plus, they can find their related products in your listing instead of browsing them individually.
Through this effort, the conversion rate increases and more customers enter your business area. If you're confused about how to add variations to an existing Amazon listing, you've come to the right place for the proper information.
Amazon listing changes
Before we dive into how to add variations to an existing Amazon listing , let's take a look at what Amazon listing variations are. A variant is a list of many related products. As an Amazon seller, you can add shirts and more in different colors and sizes.
Amazon listing variants consist of three components:
Parent ASINs highlight non-purchasable entities. It represents a product that can only be purchased through its variants. For example, buyers cannot buy Nike shirts (parent ASIN) unless they choose a variant based on color and size.
Variations of parent ASINs are called child ASINsASINs. A parent list can have multiple child ASINs.
Variation themes help Amazon sellers explain the differences between related products to customers. Different examples of various themes include colors, sizes, flavors, and more.
Depending on your product characteristics, you can choose to choose one variant for each listing or combine two variants. For example, if you wanted to sell shirts in different colors and sizes, you would select the "SizeColor" option. You can delete these variants at any time.
The concept of a parent ASIN is simple, but Amazon sellers often get confused when adding variations to their listings. However, optimizing your Amazon product variations is not a complicated task.
The benefits of list changes
Adding new variation listings or adding variations to existing listings can be a beneficial element of your Amazon business and business strategy.
Let's explore some of the benefits of listing variants on Amazon:
Increase conversion rate
After you add different variations to an existing listing or create a new listing, consumers have a variety of options to choose from. If they find relevant products from your listing variations, they don't have to spend extra effort searching for their demanding products. As a result, conversion is improved.
You have some high-performance products on your Amazon listing. As an Amazon seller, you can pair low-performance or new variant products with high-performance products. It will increase the discoverability of your new or underperforming products.
For example, you launch a new dog food flavor. Instead of creating a whole new list with no reviews, you can then add variations to your already established dog food variations – after which the chances of the product being discovered increase with the likelihood of a surge in sales.
After adding a new posting variant as a child ASIN to your established list, comments on the variant will be under the same parent list.
Reviews play an important role in triggering consumer purchase intentions. Customers who witness good reviews of the quality of your products are more likely to buy your products.
Combined sales history
Every sale that occurs on your parent listing, including variations, will go into the sales history for that particular listing. It allows you to improve your organic search rankings and Amazon seller rankings.
How to Create Your Variation List
The important thing to consider here is that not every category on Amazon allows you to create variations. The specific categories that are allowed to vary are groceries, toys, games, clothing, shoes and accessories.
Create a new list variant
You can create new listing variations on Amazon in two ways. You can do it manually through Seller Central, or add information about variant products and upload an inventory file.
Go to the Seller Central dashboard, go to the Inventory option, and click Add Product. Then click "I'm adding a product that isn't sold on Amazon."
Then select your product category from the multiple options Amazon displays. Once you find a matching category, choose that category for your new product.
The next page lets you fill in "Product Name, Brand Name, Manufacturer, etc."
After filling in the necessary information, click the Variations tab and select Variation Theme. The subject describes your product variant type. For example, if the products differ only in color, the seller can choose the color name. Enter a list of all the colors you sell and click Add Variation. Then fill in other parts like Product ID, Price, and other variables.
After adding all relevant information, click Save and Finish. After a while, you can see your parent-child listing on Amazon.
Create variants using inventory files
Few sellers recommend using an inventory file to create variations so you can easily update your information.
In your Seller Central dashboard, go to the Inventory option and click Add Products via Upload. Then, enter the product, select the correct category, and click Generate Template.
There are multiple tabs on the template sheet provided by Amazon. In addition, Amazon provides a lot of auxiliary information to accurately fill out the template. Filling out inventory documents can be challenging, but make sure to carefully integrate all necessary information.
Combine two ASINs into one variant
Amazon has answered this in their Changing Relationships FAQ, but we'll give you a step-by-step answer at this point.
Combining two or more similar ASINs into a variant family is easy.
Follow the following information provided by Amazon:
1. First, you must download the appropriate category template for the added variant product.
2. Go to the Inventory tab and create a parent-child SKU.
3. For Parent Project, enter the desired field values, including SKU. Parent column is left blank. Leave the relationship type blank and all other non-required fields blank.
4. For Subkeys, enter values for the required fields. Use the value of the parent SKU when filling out the Parent SKU field.
5. Then, in the Parentage section, enter "child" and "variation" in the "Relationship Type".
6. Enter the same value in the Variation Theme field that you entered for the parent.
After filling all the necessary information, cross check your file for any possible errors and upload it.
Add or Update an Existing Variation Family Using the Amazon Variation Wizard
The Amazon Variation Wizard is an attractive tool that enables you to easily create parent-child variation relationships, making it very easy to add, delete, and update variations.
If you want to choose a variation tool, click Inventory and move to Add Product. At the bottom of the page, you'll see the option to "Create a variation using the variation wizard".
In the variation wizard, two options are available. The first option highlights the child ASIN you want to update or add variations to the parent ASIN. Next, fill in all the required information and click "Generate Template" to get the inventory file template.
The second option is to combine the two ASINs into one variant, as described above.
Add new variations to existing parent listings formed by other sellers
Sometimes you're willing to add variations to listings created by other sellers. You cannot add variations to other sellers' private label listings unless your brand is the same.
Only applies if you are selling similar products using an arbitrage or wholesale model.
You can get more information on this on the Amazon Page .
in the end
There is a lot of information to go through! Now you know enough about how to add variations to an existing Amazon listing. If you take the time and follow the steps above, you will easily add or create new variants on Amazon. This is a somewhat complicated activity. If you have any questions about the above cases or any other questions, please feel free to contact us.
How to add changes to existing parent?
Go to the Variations tab. Select the variant you want to add to the list of variant themes. For example, we can use color.
How do I add a size to an existing Amazon listing?
Once logged into your account, go to the Inventory tab and select Add Product. Next, click Create New Product. Then, from the category's menu, select the relevant item. After that, the Information tab opens where you can enter all the necessary information and remember to add the variant theme.
How to create a variant list?
1. Go to Seller Central and click Create Listing
2. Select the single list option
3. Select the relevant category
4. Enter all required details on the listing's description page
5. Select Create Variant
How do I add color variations to my Amazon listings?
1. Click on the Variations tab and select a variant theme, where you can choose a color.
2. Fill in the color field and assign the color to your product.
3. Fill out the color map
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