On October 18, Amazon announced that the Belgian station was officially launched! Global sellers can now start selling on Belgium. So far, Amazon has covered 16 sites in Europe, including 9 major stations (UK, Germany, France, Italy, Spain, Sweden, Netherlands, Poland, Belgium) and 7 major exporting countries (Austria, Switzerland, Ireland, Denmark, Portugal, Czech Republic, Greece)

2. Amazon upgrades four major marketing tools to add free traffic entry

At Amazon's annual seller conference (Amazon Accelerate 2022) held last month, Amazon released more than a dozen upgraded versions of its operational tools. This includes four upgraded marketing tools, including:

1. Customer Engagement tools;

Second, the second, brand analysis report (Brand Analytics);

3. Manage Your Experiment (MYE) tool;

4. The A+ page has been upgraded, with new video modules, navigation carousels, hot pictures and Q&A modules.

3. Over-aged inventory in Amazon Europe 4 countries will be automatically removed

In order to help the majority of sellers maximize the release of inventory space, save inventory management costs, recover the residual value of slow-moving inventory, and simplify the inventory management process before the "super traffic" Black Friday and Cyber ​​Monday, Amazon has recently launched its French, German, Spanish and The Italian site has launched the automatic removal of sellable inventory settings, and the first removal of these sites will be carried out on October 22, 2022.

Previously, Amazon launched the automatic removal setting for saleable inventory on the US and UK stations. The seller's over-aged inventory and idle inventory in the Amazon fulfillment center do not need to be manually set, and will be automatically set to "automatic removal". Value recovery option.

If the seller has not taken any action for automatic removal in Seller Central (neither joined nor exited), has been in the fulfillment center for more than 365 days and is subject to long-term storage fees, and this part of inventory has not had any browsed inventory in the last 90 days , will be automatically removed.

4. Amazon Germany opens store pickup service

A few days ago, Amazon Germany launched the "click & collect" function, which provides in-store pickup service for customers within a radius of 48 kilometers. It is reported that this is another new site after Amazon's US, UK, and Italian sites that have opened this feature. After the customer places an order, if they choose to pick up the goods at the store, the platform will notify the staff of the offline store, and the staff will sort out the items for the buyer to pick up the goods. Buyers will pick up at the store within 5 days with the email information sent by the platform.

5. Amazon US: Allow sellers to set minimum and maximum prices for bulk listings

A few days ago, Amazon's US, European and Japanese stations announced that the automatic pricing function has been upgraded and optimized. It is understood that the automatic pricing feature now allows sellers to set minimum and maximum prices for bulk listings. This time-saving feature helps simplify product launch. Active pricing can quickly and automatically match sellers' prices with offers from similar competitors. This increases the chances that a seller's offer will become a featured offer. The new feature also makes it easier for sellers to apply the main store's minimum and maximum prices to multiple stores.Prices can be adjusted based on currency conversion and markups or markdowns

6. Amazon Japan launches bulk purchase shipping label feature

Amazon Japan announced in an announcement that it will introduce a feature for sellers to buy shipping labels in bulk, which allows sellers to purchase up to 25 shipping labels at a time.

7. Amazon adds this B2B traffic metric

A few days ago, Amazon US Europe and Japan announced that Amazon has added Amazon Business (B2B) traffic indicators to its business reports to help sellers better manage their B2B business on Amazon.

Amazon has added new business-specific metrics to the business report and updated calculations for existing Amazon Business (B2B) metrics. Sellers will now be able to view B2B-specific traffic metrics to better manage their B2B business on Amazon.

8. Amazon Opens Second Clothing Store in the U.S.

Amazon has opened its second brick-and-mortar clothing store, Amazon Style, in Columbus, Ohio. Earlier this year, Amazon opened its first brick-and-mortar clothing store in Los Angeles, California. As Amazon furthers its presence in the fashion industry, the company is gradually closing other types of brick-and-mortar stores.

9. Amazon recalls over 18,000 children's products

The U.S. Consumer Product Safety Commission (CPSC) recently announced the recall of two children's products sold exclusively on Amazon, the Little Senses Lights & Sounds Shape Sorter toy and the Ekouaer children's bathrobe.

Among them, the Little Senses Lights & Sounds Shape Sorter toy is recalled because the product may rupture during use, releasing small white balls, posing a choking hazard to infants. Ekouaer's children's bathrobes are being recalled because the product does not meet the flammability standards for pajamas and poses a burn risk.