As we all know, Amazon can currently operate as many as 15 sites, as shown in the figure below.
These 15 sites are divided into North America (United States, Canada, Mexico), Europe (United Kingdom, France, Germany, Italy, Spain, Netherlands, Sweden), Australia , Singapore , and India according to the category of large sites. , Middle East Station (United Arab Emirates) six major sites.
There are also several Amazon sites in less developed countries (such as Brazil, Turkey, etc.) that are not yet open to third-party sellers.
Some sellers were asking before, can I post my listing in English in Japan?
In fact, this is a bit of a funny question, and the penetration rate of English in Japan is not as high as you might think. Moreover, posting listings in English on the Japanese site is also officially prohibited by Amazon. On the Japanese site, not only will Amazon officially take care of you for listings published in English, but Japanese customers may also complain about your use of English listings.
Therefore, if you want to do a good job in Japan, some basic Japanese skills are still necessary.
So how to increase the listing weight? How to improve conversion rate? The importance of evaluating self-supporting numbers !
Whether a product is popular can be judged by the number of orders for the product and the order conversion rate of the product, so product platforms with high conversion rates will also be given a high weight.
Optimizing product listings is a necessary job for sellers to open a store, but the optimization of listings will actually affect product weights. For example, frequent modification of listing titles is not conducive to the accumulation of weights. Therefore, although sellers need to optimize their listings to the title position, However, it is not recommended to modify the title frequently, and it is not recommended to make big moves in the use of keywords every time, otherwise it will also lead to a decrease in the weight of the product. At the same time, in terms of the price of the product, in the operation of the seller, the price of the product will be modified. Through the price adjustment, the product can attract consumers to buy, but the price adjustment should not be too frequent, because the product with unstable price will also be consumed. People refuse and dislike it, just like when we are shopping ourselves, if we see a lot of content in the comments saying that the price will be reduced as soon as you buy it, and the price will be reduced as soon as you buy it, you will hesitate to buy this product, right? This product is not worth the price. In this way, the platform will not give high weight to products with low consumer purchase rate. Therefore, in terms of product prices, it is not recommended that sellers frequently modify prices .
The self-supporting account mentioned here is not first of all machine brushing. It automatically registers for browsing, placing orders, and commenting through scripts. This is easily judged as an operation comment by Amazon's big data detection indiscriminate operation. The self-supporting account mentioned next is to browse and place orders through the camouflage of equipment and the establishment of foreign IP through manual registration and simulated real operations. It is a relatively controllable way of evaluation, which is manifested in several aspects:
One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.
2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift cards and Exchange rate difference can be earned.
Three : The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources. Such as IP, shipping address, etc.
Four: A computer and a mobile phone can support unlimited accounts, the model is easy to copy, and a professional evaluation studio can be opened .
Relatively speaking, the cost of owning an account is relatively low. You can test it anytime, anywhere. The most important thing is to be safe and controllable. At present, there are many unreliable service providers. The problem village causes the store to be abnormal. It is best to control the buyer's account by yourself.