In recent years, more and more Chinese sellers have chosen to transform into cross-border e-commerce, and the number of Chinese sellers on Amazon is increasing every year. Amazon has opened 17 sites around the world, of which 13 sites can be opened by Chinese sellers. , which is enough to show that Amazon attaches great importance to Chinese sellers. The vast majority of sellers who choose to be Amazon in China have worked on traditional domestic e-commerce platforms. They have accumulated years of experience in cross-border e-commerce on domestic e-commerce platforms. .

"Seven points depend on operation, three points depend on operation" For cross-border e-commerce, the success of product selection almost determines the follow-up development. It is necessary to know that the audience of cross-border e-commerce platforms is overseas consumers, and it is necessary to understand local Local customs and consumers' shopping preferences and consumption habits, think objectively from the perspective of consumers, and conduct market research and product selection based on facts.

If you want to transform into a cross-border e-commerce business, you need to consider the operation direction of the store in the later period. In the past two years, many sellers will choose independent stations. Too many control and rules and regulations on the platform are important reasons why sellers want to consider independent stations, but they must also consider The capabilities and future development plans of their own enterprises, not all enterprises are suitable for the independent station style. Small and medium-sized enterprises rely on a large and reliable platform to more easily obtain traffic conversion orders, as long as they follow the rules of the platform and market policies, get Profits are not difficult.

In cross-border e-commerce, promotion is one of the effective ways to open up the market, and it is also the basis for rapidly increasing sales. Through market analysis, conduct in-depth research on competing products, learn from each other's strengths and weaknesses, improve product characteristics according to the characteristics of the negative reviews of competing products, and carry out diversified promotion planning for the characteristics, so as to open up the sales of products little by little, expand the market, and have the ability to , but also make good use of social platforms and various tools for promotion, and build product and brand reputation on social media through live broadcast or video graphics.

(Wuhan Xingtaohui)