According to the experience of Amazon and other cross-border e-commerce markets in recent years, it is recommended to choose stable demand, low competition, high profit, no legal disputes, small and light, easy to transport, good supply channels, non-seasonal products, suitable for year-round sales, It is simple and easy to use, avoids quality inspection problems, and is unique. Products that meet the above characteristics will sell well on the platform and easily obtain high profits.
After the seller has selected the product, the next step is to consider pricing. The product price directly determines the profit. An efficient product pricing strategy is what the seller has been pursuing. What kind of process does the pricing go through? The market is competitive.
In the early stage of store operation, a large number of goods need to be distributed, and in the later stage, the store's products must be optimized, and some products that are not selling well or not displayed are replaced with new styles or other products, so that the newly uploaded products The effect may be better than the old products, so that your store will gradually become better and better, and there is product optimization, that is to say, when there is a product in your store that has achieved good results, or there are fixed orders every day generated, then you can consider whether to perform a second optimization on this product to increase the effect and increase the conversion rate.
In addition, for most buyers, there is a very strong intention to search for products. Whether the seller's title is accurate or not is directly related to whether the product can be searched by the seller. When the seller makes the title, there are some precautions. The title should not exceed two lines, preferably no more than 120 characters; try to use the first 5 words to express clearly "what is the product?" and "whether it is sold in combination?"; Just list the keywords above, including the main keywords, do not repeat synonyms, characteristic words, etc.; the weight of the title is decremented in the order of the words, and the important words should be placed in the first 36 characters as much as possible, taking into account the position of the computer terminal, mobile terminal and PPC .
The product listing page is very important. It is related to the conversion rate of the order. The core content of the listing is the five-point description. Mastering the skills of the five-point description can bring more traffic, especially the important attributes of the product. The first is the product Features + selling point descriptions should be written concisely and clearly, and the main keywords should be written in it. If there is a consumer target group, it can be written for the target group. At the same time, the description should not exaggerate the product functions. In addition to these, attention should be paid to the details For functional products, write clearly the parameters and technical details, and add some long-tail words appropriately to improve the search. Do not make grammatical or spelling mistakes, and ensure readability. The description of the material and characteristics of the product must be based on actual conditions. Circumstances cannot be overstated.
There are two main sources of Amazon traffic:
(1) The internal drainage of Amazon traffic sources mainly involves two aspects, the first is keywords, and the second is paid advertisements. You can use some keywords built by Amazon for keywords, and secondly, you can also use paid advertisements Test whether the keywords you choose are correct to achieve internal drainage promotion.
(2) External drainage of Amazon traffic sources, through social media drainage, such as facebook, instagram, is to use the influencer effect, let them write some soft articles to promote brands and products.
Therefore, evaluating the self-supporting account plays a certain auxiliary role for sellers, and is of great help to product traffic, conversion rate, keyword quality score, and link weight. The most important thing is to ensure that the network environment of each account is independent and secure.
You also need to pay attention to the creation of the evaluation environment. It is difficult to evaluate successfully without an independent and clean environment. What does a stable and clean environment include:
(1) Clean and stable proxy ip. For multiple accounts, you need to provide an independent ip for each account, and the language, time zone, DNS, etc. must also be consistent with the corresponding ip.
(2) It can simulate different equipment parameters, just like many computer equipment.
(3) The environment is independent, so that one account, one environment, and one IP will not cause data association or leakage.
(4) First-hand registration information, foreign mailboxes, addresses, and mobile phone numbers are about 4-5 yuan for first-hand resources
(5) It is recommended to use one card and one account for the payment card. We have a virtual card background that can open unlimited cards, and you can recharge yourself for payment. This cost is relatively low, and there will be no association.
Use keywords to search, shop around and enter the user's store, browse the store for at least 3 minutes, and make sure to browse the detailed description of the product before placing an order;
Relatively speaking, the cost of owning an account is relatively low, and you can test it anytime, anywhere. The most important thing is that it is safe and controllable. At present, many service providers are unreliable, and the quality of the account varies. There are also malicious negative reviews or orders placed with black cards. If there is a problem that causes abnormalities in the store, it is best to control the buyer's account by yourself.