Why do Amazon reviews?
Because of Amazon's weighting algorithm, we all know that factors that affect listing weight include sales , keywords , pictures , Q&A , review stars and other factors . Among them, keywords , pictures , and Q&A are all things that we can optimize through settings, but sales , Reviews are difficult to control, especially reviews account for the largest single element of Amazon listing influence, and also occupy a greater weight. Good reviews can give customers confidence in buying products, drive product sales, and control reviews well. It can directly affect the exposure and ranking of the listing
In particular , merchants whose products are not confident enough and who have received malicious negative reviews from their peers will want to dilute the negative reviews through the reviews brought by the evaluation, so that more buyers can see the good side of the product
Moreover , if you want to break through 0 comments when launching a new product, and create an explosive product to boost sales, evaluation is undoubtedly the fastest and most effective choice . Evaluation can not only determine the ranking and exposure of listings, but also determine whether a merchant can achieve big sales . The importance of evaluation is determined by This can be seen
So how to do the assessment?
There are two types of test scores on the market:
1. Real person evaluation
2. Self-support account evaluation
What is the difference between these two?
Advantages and disadvantages of real-person evaluation : the weight of leaving a review may be high , and there are many uncontrollable factors, such as threatening you to write a bad review. The general solution is to pay money. The weight of comments is higher than ten good reviews, and if it is a foreigner who has been giving evaluations for a long time, and the weight of the account will not be very high, there is a danger associated with it. When the time comes to hang up a store, they will usually pull their family members to do it. , After all, there are free products, and there are even extra fees to take, why not do it, but as a seller, it is useless to have the same address and ip, in short, if you can find a group, just for your use, That's great, but not often
Self-supporting account evaluation: The advantage is that the account is in the hands of the seller himself, and he can make up the order for himself at any time, without asking for help, without worrying about the risk of being refunded maliciously or placing an order with a black card, and the quality of the account is also controlled by himself
However, holding a large number of accounts at the same time is likely to be judged as a violation, so finding a suitable replenishment system environment and configuring an independent secure network environment for each account is the most important thing in the operation of self-supporting accounts. Among these factors Many, including IP address, browser environment, payment address, bank card information, etc., if you have strong technology
The environment for evaluating self-supporting accounts is universal , whether it is Amazon , AliExpress , Wal-Mart, ebay , Lazada , shopee , as long as you have the platform and site resources, you can do it . We are here to evaluate self-supporting accounts It has been six years since the technology research and development and incubation of the company, I can share our experience with you
We need to solve several problems in anti-association
1. Anti-association of hardware parameters: security code, area code, supervision code, imei serial number, physical mac address
2. IP purity (including IP association, DNS will not jump country, WebRTC local area network will not be exposed in China, or blacklist blacklist IP)
3. Anti-association of browser cookies
4. Relevance of foreign payment cards, card risk control issues
5. Each account has thousands of people and faces. The weight management of account maintenance and tag management skills will affect the safe and stable use of your buyer account
Moreover, platform risk control is not static. You need to have the ability to deal with risk control . According to our years of testing, the follow-up risk control of the platform is nothing more than the following :
1. Association of underlying hardware parameters (security code, area code, mac and other parameters)
2. IP problem: Will DNS jump to the country? Is webRTC exposed to China, or blacklists (blacklist ip) appear?
3. Success rate of payment cards: Because many cards are risk-controlled, credit card suppliers with the ability to update at any time are required to replace and update at any time
4. The method of registering and placing orders, the cycle of account maintenance, and how to control and evaluate each link needs to be understood to solve