Wuhan Star Sails Cross-border: How can Amazon sellers do a good job of product differentiation?

Although more and more sellers are entering Amazon now, the competition is getting fiercer. But no matter which e-commerce platform or offline platform is in the competition, there will be many homogeneous products, just like there is Coca-Cola in the world, there will be Pepsi-Cola. Buyers have more options. If Amazon sellers want to overtake in a corner, Wuhan Xingqihang recommends doing a good job in product differentiation.

So how to do product differentiation?

1. Price differentiation

Before doing a certain category, it is recommended that sellers make a complete division of the price of this category, especially the product links on the first three pages of big words.

Through these links, sellers can correspond to different price ranges according to selling points, which can be roughly divided into: basic selling points – low price range, multiple selling points – medium price range, and strong selling points – high price range.

When a new link goes live, the seller needs to map the selling point and price of the product one by one, and make sure that the seller's product price is different from any competitor's price in this price range.

Since the price is the same, it is easy to form a strong traffic relationship with old links with the same price range.

With new links from sellers not backed up by reviews, once a strong connection is formed, the seller's link is likely to fail to capture traffic, fail to convert, or even lead to no orders.

As for the appropriate price gap, it varies by category. Generally, the price gap of low-value categories is smaller, and the price gap of high-value categories is larger.

2. Differentiated selling points

Within the price range of a certain category, sellers must differentiate their product selling points. Whether it's one more selling point than your opponent, or upgrading your selling point on top of it, you can increase the exposure, clicks, and conversions of your seller's link.

Sellers can QA, bad reviews, etc., sellers can analyze consumer needs and upgrade product selling points. For example, the popular Apple watch strap, the silicone material is not breathable for a long time, and it is prone to rash. Some sellers have improved this and brought a ventilation hole to the Apple Watch, but made this product a hit and quickly grabbed the top of the category.

Therefore, even if the seller's product is slightly optimized, the seller's product may become the next hot item.

3. Differentiation of copywriting

Sellers can learn the arrangement and layout of their opponent's selling points, but do not copy the opponent's copywriting.

Sellers should design their own links according to the prices and selling points of their products to form their own unique listings.

Ultimately, sellers need to get back to buyers if they want to do a good job of product differentiation. According to the buyer's needs, using the above techniques, I believe that the seller's product can also become a popular item.