The ranking of the Amazon seller's store has a lot to do with the number of orders in the store, so the seller must try to increase the sales of the store. If you can't find the right way and the order speed is slow, how should the seller increase the number of orders in the store?
Choose products with low prices and high traffic
In every Amazon seller's store, there will be a lot of products, whether it is a fine operation or a delivery mode operation. Sellers can use low-priced products to attract shoppers. Low-priced products are loved by consumers regardless of product weight. But to sell, sellers can't blindly focus on the low price of the product, the product should have traffic. It is best to be a hot product or a hot product to grab the attention of consumers. As long as consumers enter the seller's store, they can attract other products. Low-priced products can also quickly increase store sales, as will product reviews.
No matter which website or country there are various festivals every year, sellers must understand their own website or national festival activities, and promote store products according to each festival event. Festival activities promote the main node for sellers to improve store sales. There are also various activities and peak sales seasons on the Amazon platform. The second-kill activities, coupon activities and discount coupon activities on the Amazon platform are all good ways to help sellers increase store sales.
Optimize product detail pages
Before sellers try to attract traffic and increase the sales of products in the store, they must optimize the product details page. Detail pages are an important factor in increasing product conversion rates and sales. The product details page is well done, and consumers can fully understand the product through the product details page to improve consumers' desire to buy. Also, when optimizing product detail pages, you should also pay attention to the embedding of keywords. The keywords buried in the product detail page should be as numerous and accurate as possible. If the seller does not know how to optimize the keywords in the product detail page and find the exact keywords to advertise automatically. Automated ads not only help sellers detect optimization of product detail pages, but also test for accurate keywords, killing two birds with one stone.
At present, the homogeneity of products on the Amazon platform is very serious, and product differentiation is a breakthrough for sellers. The way of product differentiation can be to solve the pain points of the current product, product innovation, changes in product color, style, components, volume, etc., or it can be brand story differentiation, seller service differentiation, etc.
In short, allowing consumers to distinguish their own products from other sellers' products, and have their own personalized design will attract consumers' attention and speed up their purchasing decisions. Optimized Product Reviews Product reviews account for a large proportion. If consumers see bad reviews on products, it will definitely reduce consumers' desire to buy, so sellers should try their best to provide good service and get more praise.
Give the store an evaluation and make up the order. Its essence is to increase the number of real users to browse and place orders, and to be recognized by the rules of the platform, so that it can give you more exposure and ranking, thereby increasing the conversion rate. I believe that many sellers have not done evaluations and supplemented orders. Only relying on product optimization, advertising and urging reviews to improve the store, but the effect is not obvious, there is no competitiveness at all.Advertising is not enough to make ends meet, and the profit is not enough to burn advertising
Benefits of Amazon Reviews
1. Improve the reputation of the store, create popular models, and increase the credibility of the store;
2. The store's operating indicators are too low, improve the store's various scores
3. Improve product ranking and capture every traffic
It is suggested that sellers must start to form their own account support team, and leave a comment account for backup.
Advantages of doing your own assessment:
One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.
2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift cards and Exchange rate difference can be earned.
Three: The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources. Such as IP, delivery address, etc., I know what I know, and now many big sellers basically have their own evaluation team to cooperate with the operation. It can also be a professional evaluation studio, and the model can be copied.
Account raising is a technical thing. First of all, you must understand Amazon's risk control mechanism. From the experience of five or six years of evaluation, the key point of evaluation is that you need a pure IP environment and formal and reliable buyer information. , credit card or gift card, and the evaluation method of raising account adjusted with risk control, etc.