While popular products bring traffic to sellers, they can also increase the overall sales volume of the store, thereby achieving profitability and making money. AliExpress is known as the "international version of Taobao" by the majority of sellers. What measures should be taken if we want to create a hit on the AliExpress platform?
1. Explosive selection
The selection of products is a very important link, which directly affects the creation of subsequent explosions. The selection of products should focus on two points: one is whether the group you are targeting needs this product, and the other is that this group of people will feel excited when they see the price of the product. The selection and pricing are all to quickly gather your target group. .
2. Integrated Marketing
No matter which platform has its own promotion methods, as a seller, it is also a consumer, so it is necessary to analyze the product from the identity of the consumer and find the correct positioning. Integrated marketing has a series of marketing methods such as on-site promotion, limited-time discounts, new through-train promotions, storage homepage and related settings, window recommendations and so on.
3. Time point selection
Pay attention to the time difference with foreign countries, observe the conversion rate of the store at each time point every day, summarize the best time periods (different stores are different), and then allocate the proportion for relatively concentrated delivery.
4. Select keywords
As long as you follow the AliExpress rules in choosing words, hot words in the search box and data cubes can help. Although many sellers want to find ready-made shortcuts, different industries and stores have their own characteristics, so don’t be opportunistic.
5. Improve product image effect
The image effect is divided into two dimensions. The first is to increase the exposure click rate through the main image; the second is to increase the browsing conversion rate through six images.
Optimization of the main image:
① When artists make the main picture of AliExpress, they can introduce hot selling and hot search elements, such as material, color, style, etc.;
② Fashion categories can introduce model main pictures, functional products can introduce usage scene pictures, etc.;
The seller should use six pictures to solve all the customer's problems, show all the details of the product, and do not give the customer any room for imagination, because with the room for imagination, there will be imagination errors, resulting in subsequent disputes over the wrong version of the goods after receiving the goods.
6 pictures can be arranged like this: main picture highlighting selling points and creativity + model picture + scene picture + size picture (detail picture) + color picture + (packaging + logistics commitment mosaic).
Build a set of your own evaluation (replenishment) environment system solution, which is safe and controllable for yourself to evaluate (replenishment) anytime, anywhere, develop a batch of high-quality accounts, and control real buyers to browse, add orders, Review, etc. The rules of risk control data can independently accelerate promotion, defend against counterattacks, and save costs. Operational evaluation, after all, resources and technology are in their own hands. Don't be led by the nose.
1. The seller's self-supporting account can measure orders, list ratings, feedback, review, rush to sell, and clear inventory anytime, anywhere, and can defend and attack.
2. The account is managed by itself, which is safe and controllable. There is no need to worry about failed test delivery, malicious refunds, or placing orders with black cards.
3. According to the demand, one order, two orders, three orders can be freely combined to place orders.
4. Don't be afraid of any products, the recent tests are basically all electronic products!
5. Save labor costs, it only takes less than 15 minutes for one person to make a finished product number from registration to placing an order.
6. Unlimited traffic, can be replaced by multiple people and used all the time, only need to pay a fixed monthly rent!
7. Stable success rate of more than 90%, which indirectly reduces costs and easily retains sellers.
8. There is no time limit for placing an order, morning, noon, afternoon, and evening!
9. One device can store thousands of accounts, which greatly reduces the cost of the device.
10. The mode is easy to copy, you can add equipment and environment according to the number of people, you can test yourself, or you can do a professional evaluation studio.
11. The IT technical team provides maintenance and technical updates, one-to-one technical guidance.
12. First-hand registration resource docking. (Foreign email address, address, mobile phone number, credit card background, gift card channel)
13. Those who understand have already acted!
Online distance teaching can also be used for offline field visits and learning exchanges. Edit: l_e0120