Wuhan Meteor Convergence: Amazon sellers monitor daily operation data in real time to realize strategic adjustment
Is it true or false that Meteor Convergence teaches novices to open an online store? In recent years, Amazon has attracted many Chinese sellers to invest in the cross-border e-commerce industry. As a mature seller, it is necessary to monitor the relevant data of the store in real time during the daily operation process. Only by analyzing relevant data can we prescribe the right medicine according to the problem and solve the problem as soon as possible.
First of all, the content of product reviews is the most important thing for the store. Through the review content on the page, to deal with whether there are negative reviews or deletions, product reviews need to be classified, recorded and processed. For background emails, regardless of pre-sales and after-sales, it is the basic daily work, and sellers need to pay attention that if they receive a small red flag, they must deal with it as soon as possible.
For the keyword ranking of products , Meteor Convergence suggests that sellers should download Amazon's background data in a timely manner every day for record and comparison. If there are major operations, they will be directly written into Excel, and then the order conversion tracking will be carried out to analyze the traffic situation of the Amazon platform. Analyze whether the previous operation is right or wrong, and record it carefully can effectively accumulate industry experience for the seller.
To optimize the product listing to the extreme, through the phenomenon of negative reviews and abnormal conversion rates, it is necessary to analyze and find the root cause according to the price of competing products and other factors in the market, so as to take corresponding countermeasures. There is also a special situation. The sales ranking of the product has improved, but the order volume has decreased. If it is not just in the peak season of the industry, it may be caused by the hijacking of peers, and the seller should pay more attention.
In addition, sellers with additional advertising should also pay attention to the real-time monitoring of advertising investment and sales , so as to adjust advertising strategies at any time, save sellers' investment and achieve high returns with small investment.
The above are some operating skills that Meteor Convergence wants to share with the majority of sellers, hoping to bring substantial help to novice sellers.