As the competition for cross-border e-commerce sellers becomes more and more fierce and the involution becomes more and more serious, sellers should find that the traffic is getting less and less, and they must spend a lot of money to get their products through various on-site or off-site promotions . More conversions and exposure , but many merchants do not have mature operation methods, but many pay and gain are not proportional , often not getting the expected results.
Next, Brother Cao will focus on how to increase exposure and sales, and how to make products recognized by the platform, thus giving you more exposure and conversion.
Advertising can introduce traffic, and the product is the carrier. In order to improve the conversion rate of keywords, sellers need to highly match product selling points and keywords. In the process of listing optimization, try to keep the keywords, product main image, and product selling points consistent, so that the keyword conversion rate will continue to increase. In the advertising process, sellers can improve the conversion rate of keywords by changing the matching form of keywords! There is no doubt that traffic is king, and traffic conversion is more critical. Only then can the traffic come in, generate good conversions, and thus generate orders!
A product rapidly increases its weight, and if a product wants to get more exposure and ranking , it is nothing more than to make the platform feel that your product is loved by some people, so if a lot of people buy or add a new product to the shopping cart, then the platform will feel that you This product may be a good product, it will give you more exposure and ranking, and allow the product to get more conversions.
Buyers also like products that someone has bought or experienced. If your product has some good reviews, it can be said to play a crucial role in the conversion of the product, so it is very important to supplement the new product evaluation . , if there are negative reviews on the product evaluation home page, you can also pull the product weight back through the evaluation , and you can make the negative reviews back, so as not to reduce the product weight and cause the display ranking to fall back
In layman 's terms , let the platform feel that your product has the value of being promoted for you, and it will not let a product that buyers don't like occupy a high ranking and high exposure. I believe that many sellers understand it. Below, I will recommend a method to quickly increase the weight of products – evaluation ( replenishment )
Compared with other promotion methods, evaluation supplementary orders can be said to be a low-cost and high-return method. When used in conjunction with store activities and promotions such as through trains , it can rapidly increase the traffic, conversion, and weight of products. effect.
So the current evaluation market is already chaotic. It is basically difficult to find a reliable evaluation service provider. Presumably many sellers have stepped on many pits and even been cut by leeks! So how can we safely and effectively evaluate ( replenish orders ) ?The first choice I recommend is that sellers can build their own environment to raise a batch of buyer numbers to evaluate and supplement their own stores.
Disadvantages of placing orders to third-party intermediaries or service providers for evaluation and supplementary orders :
First: the price is relatively expensive ( the price of each platform's evaluation supplement is different , which is not applicable in the long run ),
Second: the quality of the account varies, malicious refunds , products are difficult to deliver for testing , comments are not timely, and the use of black cards to place orders leads to store abnormalities, etc.
Third : Through script software , automatic registration , browsing and placing of orders are very easy to detect on the platform, and the risk of risk control is extremely high ( don't do it )
We have been in the evaluation ( replenishment ) industry for more than 6 years . We are specialized in the research and development of the evaluation environment, and have the ability to update and solve risk control at any time. The current one-time order technology, our technology R & D team spent several months, The payment card alone has been tested for tens of thousands of dollars, and the technical labor cost is also two or three million a year. Each risk control needs to do 8 sets of data, each set of 500 accounts, and each set to try different environmental solutions , IP, different payment card headers to test the survival rate, the final data success rate of the group with the lowest 21%, the highest has achieved more than 95%, except for a few reasons, the success rate is almost 100% !
Evaluation ( replenishment ) of the self-supporting number technology is a very cumbersome and requires a technical threshold, and requires a lot of experience and technical support in raising the number
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