If a picture is worth a thousand words, a product video is likely worth a thousand sales
There are currently over 2 million sellers on Amazon, so even the most specialized categories face a lot of competition. Gone are the days when people could keep one of these niches entirely to themselves — and enjoy decent profit margins in the process — long gone. If you want to be successful as an Amazon seller, you need to take advantage of all the competitive advantages you can get. If you're an FBA seller eager to enhance your listings and add videos to your Amazon listings, you've come to the right place.
Videos are hotter than ever today, and it’s one of the best ways to promote products, increase conversions, and better connect with customers.
The first time shoppers see enhanced content, they stop scrolling. Shoppers automatically stop scrolling halfway—even if it’s just for a moment—because they see something new and want to evaluate how it could benefit them.
3 Ways to Add Videos to Amazon Listings
There are three different ways to add a video to a product listing page.
A+ Detail Page Enhances Brand Content Asking Customers to Leave Video Reviews
1. A+ details page
You may have heard of Amazon Vendor Central and A+ detail pages.
Amazon Vendor Central was previously the only way to add enhanced content and access A+ content.
Although it seems simple, it is the hardest of the three methods. Getting an invite to Amazon Vendor Central is the least friendly part of it. Sellers with great metrics, over $1 million in sales, and amazing customer reviews can be considered candidates for Vendor Central.
Example of A+ detail page – Amazon Echo product page.
It is the most advantageous of the three methods. However, this is a costly affair. Amazon costs about $1,500 to build a page. It covers a family of ASIN variants.
2. Enhanced Brand Content (EBC)
Amazon Enhanced Brand Content is a new feature Amazon offers to its third-party sellers.
EBC or Enhanced Brand Content is a stripped-down version of the A+ detail page in Vendor Central. Although it's a low-key affair, it applies to all private label sellers registered in Amazon's Brand Registry program.
3. Ask customers to leave video reviews
While some requests may be required, it will not only impress your future customers, it may even encourage them to leave video reviews for you.
In this article, we'll detail the last two methods, Enhanced Brand Content and Video Reviews.
Enhanced Brand Content
Enhanced branded content is an opportunity to connect with your customers – communicating who your brand is, and why your brand exists – all with the sole purpose of distinguishing your brand from your competitors and with shopping The atmosphere of the audience builds connections and keeps them looking for more.
Approved as a brand owner through Amazon's Brand Registry process.
How to create an EBC detail page
To create Enhanced Brand Content (EBC) for your product, follow these steps:
In your Seller Central account, click on "Ads" and click on "Enhanced Brand Content" from the drop-down menu
1. Enter the SK representing the ASIN of the product you want to use EBC for
2.U select the template you want and fill the text and image slots
3. Follow the on-screen prompts to upload the following:
Video instructions. This will not be displayed to customers, but will be used for sorting.
4. Save changes or click
5.. Submit to send content for verification and approval
6. Verify that the content is published or make changes by clicking Edit for a specific SKU
Typically, the review can take up to a week. After review, the status will be reflected on the Enhanced Brand Content homepage. If your content is not approved, you can view the reason for rejection by clicking Edit for a specific SKU.
Here 's a link to Amazon's rules and regulations for creating enhanced branded content.
Where will it appear?
Once the video is approved, it will appear in the following section of the product detail page.
Main Image Block – The video will be displayed at the bottom of the image thumbnail in the upper left corner of the details page
Product Description Section – The video will appear in the product description under "From the manufacturer".
Videos as Customer Reviews
Amazon asked for feedback after a purchase, but it was a regular email, nothing special. Instead, send a personalized review request; ideally, you want to send it out shortly after they receive your product, so their admiration for the product is still fresh in their minds. Make it easy for users to leave comments by including a link.
Chances are, the people who subscribe to your newsletter and your followers on Facebook already like you, so why not let them create video comments?
Here 's a walkthrough of the steps to add a critical Amazon Video review
1. Go to the product details page of the item purchased on .
2. Click "Write a Customer Review" in the "Customer Reviews" section.
3. Evaluate the product
4. Start writing a review
5. Once you start typing text in the box, the option to add a video or photo to the comment will appear. Until then, this option will not be visible.
6. Upload your video or photo to the comments. Just click that grey button, select the file from your computer, and click Submit when you're done.
7. Click Preview your comment to make sure your comment appears as expected.
8. Click Publish review to submit.
Where will it appear?
Related Video Clips – Videos will be added to "Related Video Clips" below the Product Details section.
55% of online shoppers start their product searches on Amazon with this in mind, approach your enhanced branded content and videos from a shopper’s perspective. What do you need to see from the brand? What would compel you to buy? What information or content would make you buy one product over another? Use your product detail storyboards and videos to anticipate customer needs and proactively address them.
More cross-border information public account: cross-border video cici