Basically all Amazon sellers will use ACOS (Advertising Cost of Sales Ratio) to judge the success of an advertising campaign, which is a direct indicator of advertising profitability – the lower the ACOS, the lower the cost of driving advertising sales; The higher the cost of advertising sales

Learning how to efficiently optimize ACOS is critical to ad trafficking. We have sorted out the following dry goods content, divided into 4 situations to help you understand the optimization direction of ACOS.

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1. High ACOS + high conversion rate

In this case, the high ACOS may be due to high advertising costs. It is suggested that the seller can slowly lower the bid without affecting the ranking of the advertisement;

2. High ACOS + low conversion rate

The problem of low conversion rate needs to be solved first. To improve the conversion rate, you need to type more precise words, precise matching, etc.;

3. Low ACOS + high conversion rate

When this happens, optimization strategies can be analyzed and considered from the following two aspects:

(1) If the ranking is high, there is no need to adjust the bid

(2) If the ranking is not high, you can slowly increase the bidding price, improve the ranking, and let the word bring more traffic and conversion;

4. Low ACOS + low conversion rate

This situation often occurs on products with a high unit price. The first task is to improve the conversion rate, starting with the factors that affect the conversion rate for optimization.

Sellers can analyze optimization strategies according to the above four categories according to their own situation.

(The content of this article is organized based on online data. For the purpose of conveying more information, it does not mean that QuanExpress agrees with its views and positions)

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In 2018, QuanExpress 1.0 was launched. After four years of development and iteration, it obtained Amazon SPN certification, became a senior partner of Amazon Advertising, and entered the Amazon App Store.