It is reported that the Amazon US station recently issued an announcement to encourage sellers to use Sponsored Display advertising campaigns to attract customers, tell brand stories and improve the performance of advertising campaigns.
The following is a screenshot of the announcement:
Sellers who use Sponsored Display campaigns ( advanced product and category targeting ) will see a 16% higher return on ad spend than sellers targeting only products .
Sellers can attract customers, tell brand stories, and improve themselves through Sponsored Display . Sellers will be able to use updated creative elements such as images, titles, and logos to better promote seasonal products.
In general, Sponsored Display has the functions of product positioning, audience targeting, increasing product views, and optimizing product pricing.
It is worth mentioning that Amazon’s US station recently announced that in 2023 , Amazon will adjust multi-channel fulfillment (MCF) fees and introduce improvements, including faster shipping speeds, free integrator applications, and enhanced shipment tracking. Function.
Beginning January 19 , 2023 , U.S. MCF fees will be adjusted to reflect Amazon's significant investments in improving shipping speeds and adding new features.
MCF will continue to offer top-notch delivery at an average price lower than alternatives on the market, discounts of up to 50% on multiple orders, and no additional charge for unbranded packaging.
At the same time, Amazon announced that it is increasing its standard shipping speed from 7 days ( from "click to deliver" ) to 5 days. Amazon will also continue to offer expedited three-day shipping and priority two-day shipping.
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