Wuhan Star Sets Sail: Highlights of Amazon's 2022 Annual Seller Conference Announced in the First Two Days

On September 16, Amazon Accelerate 2022, Amazon's annual seller conference, officially opened on September 14. At the meeting, Amazon launched a series of new products and new tools. Here are the highlights of the seller conference on the 14th and 15th:

First, Tailored Audiences in the Customer Engagement tool: This feature is currently in beta and is expected to roll out within the next six months. For the first time, the feature will send email marketing campaigns to repeat customers, high-spending customers, and recent Amazon customers.

Second, the Buy with Prime marketing solution: This program is currently in a pilot phase, as a new program, sellers can offer Prime shopping benefits to shoppers outside of Amazon. Sponsored Brands will allow participating Buy with Prime sellers to direct shoppers to a new Buy with Prime page within the brand’s Amazon store, where shoppers can preview products and choose to buy directly from the seller’s non-Amazon site.

Third, Customers ask Alexa: This is a new Alexa-powered feature introduced by Amazon. When customers ask Alexa questions, including queries related to product features or compatibility, Alexa will provide brands in these product categories. the correct answer.

"Customer Asks Alexa" will be available to select brands as an invite-only program starting in October 2022, and will be available to all eligible brands in the U.S. in 2023.

Third, Express Payout: Eligible U.S. sellers can now receive bank deposits within 24 hours (instead of three to five business days) via Express Payout, a service backed by hundreds of banks and credit unions , will be available for free until September 2023.

Fifth, Veeqo, Amazon announced the launch of this multi-channel shipping software in the United States. Veeqo was acquired by Amazon earlier this year to help merchants increase the speed of fulfilling customer orders through discounted rates from UPS, U.S. Postal Service, DHL and FedEx. Reduce shipping costs.

Veeqo, which previously averaged $450 per month, is now free for all sellers. If sellers ship via Veeqo, sellers only pay for the carrier label of their choice, no monthly fees.

Sixth, Customer Reviews Insight: Now available, it is an enhancement to the Product Opportunity Explorer feature that provides data to help sellers evaluate their product opportunities in the Amazon store. The tool helps sellers understand which product features customers like or dislike, and which aspects of product features affect star ratings.

Seventh, FBA Dashboard: This feature provides a comprehensive view of the inventory management page, including sales, shipments and inventory, and growth opportunities. The dashboard's centralized navigation helps sellers navigate pages more easily, prioritize tasks, and act on recommendations.