Amazon stores will encounter the problem of “out of stock” in the process of operation. “Out of stock” is not terrible. What is scary is that “out of stock” will bring a series of impacts, such as lower traffic, lower weight, lower store ranking, transportation, etc. Damaged inventory, etc. What if Amazon’s store is out of stock?There are several ways to solve
Source: Figure Worm
1. Short-term remedies
In fact, Amazon has a 3-day grace period for out of stock. Even if it is really out of stock, if it can be replenished and put on the shelves within 72 hours, it will not affect the ranking and weight of product listings. When out of stock for more than three days, you can do the following:
1. Raise the price of out-of-stock products
Raising the price of out-of-stock products can reduce the speed of sales and give logistics inventory a certain buffer time.
2. Co-selling your own listing
Co-selling their own listings is also an emergency treatment method for many sellers after they are out of stock. After co-selling, self-delivery is adopted to ensure that the ranking will not drop too much.
3. FBA emergency replenishment
If there is an overseas warehouse, the seller can use the overseas warehouse to replenish the goods urgently, and replenish the goods from the overseas warehouse to the Amazon warehouse through FBA to reduce losses.
4. Reduce the advertising budget on the site
On-site advertising is an essential means of attracting traffic on the site. When the product is out of stock, the reduction of the advertising budget can reduce some traffic sources, and the order volume will decrease accordingly.
Source: Figure Worm
2. Remedy for out of stock within two weeks
1. Reduce the price of the product
Reducing the price of goods when there is no inventory can not only reduce losses, but also increase the probability of obtaining a small yellow car to a certain extent. The price reduction rate can be determined according to your own product conditions.
2. Keep the listing in the currently unavailable state
After the stock is completely out of stock, you must keep the listing in a currently unavailable state, and you must not go to FBM to sell it.
3. Remedy for out of stock for more than two weeks
After the out-of-stock time exceeds two weeks, the link and weight of the product will decrease rapidly. At this time, it is not recommended for sellers to continue to stimulate old products, but new products can be used to stimulate sales.
The specific method is:
1. First make a new listing that is exactly the same as the original listing, and then send the replenishment FBA directly to the new listing. Be careful not to put the stock on the old link.
2. After the goods become warehouses, make a new and old merged variant, the old listing will be directly adjusted to zero, and the front desk will not display it, but the original Q&A and Review will be moved to the new listing.
3. Use the promotion methods of previous new products to create this new listing
Tips Tips Other Remedies
1. Data analysis and sales evaluation
Sellers can formulate a list of orders for each category and each month based on the monthly turnover and product sales of their own stores, and analyze and estimate the future sales of their stores in combination with Amazon platform policies and changes in major industry events.
2. Control supply chain demand
Sellers should consider the continuity of store supply and negotiate the supplier’s delivery time and delivery quantity to ensure the store’s shipment inventory. Sellers need to find a long-term and stable supply chain. In the case of a surge in store sales, they can communicate effectively and replenish goods in time to meet the seller’s purchasing efficiency and consumers’ purchasing needs.
3. Enable “Overseas Warehouse”
Activating overseas warehouses is the most effective solution after Amazon stores are “out of stock”. Overseas warehouses can not only complete Amazon FBA transshipment in a short period of time, but also have the advantage of logistics timeliness, which can help sellers to improve store ranking and product exposure to a certain extent.
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OSL overseas warehouses can provide professional Amazon logistics services, including multi-dimensional services such as drop shipping, repackaging, labeling and labeling, sending back to China, and responding to complaints .
OSL overseas warehouses have been familiar with the Japanese EC market for 15 years, and know the product features and return rules of the Amazon platform to ensure that all products of customers can be used and sold to the maximum extent, and the losses of sellers can be minimized.