For sellers who have no operational experience at all, if they want to operate a cross-border e-commerce platform well, they must first understand the rules and operation concepts of cross-border e-commerce platforms. product, light store” problem. The following conclusions and operational recommendations are drawn from the four points of my analysis:
1. No matter which e-commerce platform sells pictures, I also agree with this.Now in addition to pictures, there are also A+, videos, brand flagship stores, brand advertisements, posts, etc. as important as pictures, try to make up as much as possible, and try to be as good as possible as soon as they are put on the shelves, because I don’t know if there is time for them later. To adjust, especially for distribution sellers (the so-called fine store is also hundreds of SKUs).The appearance of a product on the shelves (A+ for pictures and videos, including professional and readable localized copywriting) almost determines the future of a product.Because white hats rely on on-site advertisements, the performance of new product advertisements depends on the attractiveness of the initial pattern and the accuracy of keywords.
2. Product traffic, click-through rate, conversion rate, and the performance of this ASIN advertisement. These data are all curve changes. If you want to adjust the advertisement in a way, and optimize the listing, I think it is necessary to do some long-term statistics of basic data. , observe the linear trend for a period of time, find out key factors to optimize advertising and listing, and even consider some other auxiliary operation methods to make up for the basic information of the product. If the product itself has problems, consider the adjustment and update of the product level. Styles, added features, and even removals, etc.(For example, a product has recently been replaced with a new first image, but the sales have dropped significantly. Therefore, after continuous testing of the product’s graphic and video A+, it is very important to finally find the version with the best click-through rate and conversion rate!)
3. Analysis of competitor ASINs, for each ASIN you make, find 3-5 ASINs of competing products, record their sales, traffic, keyword rankings and other data changes in a table and cycle, combined with the operation of the opponent’s operation Projects, know ourselves and others, learn from each other, and improve our own operations.
4. Analyze market trends, analyze traffic trends, adjust the rhythm of product advertising and promotion, improve existing product style and color functions according to the latest buyers’ search popularity and long-tail keyword preferences, and discover new opportunities to enrich Product matrix of categories.try to be refined
For sellers, platform data and rules are becoming more and more transparent. Regardless of whether big companies or small companies, experienced operators and rookie operators, the gap in operation is getting smaller and smaller. The platform ultimately hopes that the success of sellers comes from products, not products. Various martial arts cheats for operation.Choose the right product, do a good job in the basic content of the product, persist in data analysis, constantly summarize the practice and optimize it, and then combine it with the evaluation, making up orders together can quickly improve the sales ranking. The evaluation can help sellers make the platform more like their products and give more A good ranking also makes it easier for buyers who enter the store to recognize their products.This is an evaluation formed after a real transaction, and it complies with the rules of any e-commerce platform.It is a method for obtaining reviews that buyers, e-commerce platforms, and sellers can all recognize.
It doesn’t matter if you are in the learning phase of the assessment now or are already doing an assessment studio. What I’m going to tell you here, you can think about whether your environment is 100% safe, and whether it’s prone to inexplicable suspensions or orders. If you can’t do it, give it up as soon as possible. Even if you spend tens of thousands of dollars on equipment, don’t feel a pity. It is wise to stop your losses in time, because you are going in the wrong direction, and your future losses will be even more. .
The first thing we need to solve when doing self-supporting account evaluation and replenishment is the safety problem. If the safety cannot be solved, don’t mention anything else.We have been researching and developing evaluation environment technology for four or five years, and have tested too many solutions, including mobile phone system, soft routing, 911, a bird, cross-border guardian, Luminati, Lincoln, Endless Road, cloud mobile phone, mobile phone hard modification program Wait.We have used what you know and what we don’t know.All spent a lot of time and money testing.
First of all: some IP proxies use public IP, which is recycled and reused. Too many people use it, the purity is not enough, and it is easy to be associated. Therefore, you must have a foreign IP with high purity, and then solve the problem. The server parameter problem, everyone may be confused here, isn’t it enough to have a foreign IP?IP only solves your network problem, but it does not solve the problem of your hardware device parameters. You can’t just have a network. This is also a misunderstanding of most people, so IP is IP, server is server, some people Alibaba Cloud server or virtual machine will be used, but it still has drawbacks. First, it is easier to freeze because too many people use it. Second, domestic servers are easily detected by the platform, resulting in risk control. We will build the IP and server in a powerful security terminal simulation software, which supports SSH1, SSH2, and the Telnet protocol of the Microsoft Windows platform, which can be used to access servers under different remote systems under the Windows interface. Blocking the platform’s machine review of server hardware parameters, it will only find the IP of the external network, but not the server hardware parameters. Naturally, there will be no associated parameters, and it will truly reach the real local IP environment abroad. Of course, this requires a certain level of technology.
Second: If the problem of your evaluation environment is solved, although the security is guaranteed, it is still a question of how to control the cost. An American VPS needs at least dozens of each month, and the speed is slow and the quality of the IP is very high. Low, similar to a certain bird, cloud mobile phones are more expensive by dozens of months, and the cost of one account per year will be thousands.So they have been passed by us. In our current plan, the cost of raising an account has been reduced to about 12 yuan. If there are many accounts, it can even be reduced to 4r.One account, one IP, one environment, each account has an exclusive IP and the speed is very fast, which is very difficult to achieve.
Third: The efficiency of ordering, including the speed of the network, may be experienced by friends who have used the mobile phone system. The mobile phone environment is single-threaded, that is to say, when an order is completed, it needs to switch to another environment and use another environment. One account makes an order and cannot make orders at the same time. Our current solution can simultaneously operate dozens of accounts at the same time, which is more than ten times more efficient than this system.Can simulate a variety of environments, Ipad, mobile phone, PC can be, and the speed is very smooth.
To sum up, it is very difficult to solve the three problems of safety, cost and efficiency when doing the evaluation of various cross-border platforms and supplementing the self-supporting account environment.These problems have been solved, and other conditions for raising accounts have to be solved, including recipients, addresses, orders, a large number of credit cards, and gift card channels. Any failure to get through will seriously affect your income.Welcome to technical exchange!Written by: zcwm0001