Did you discover it?

Amazon has quietly updated again!

Which new feature has been updated this time?

recent

"Amazon Advanced A+

(Premium A+) New"

Instantly fried the pot in the Amazon cross-border circle

Causing widespread concern among Amazon sellers

Some sellers log in to Amazon backstage

Discover the A+ created page and the original than

Really big change?

↓↓↓

▲The original A+ product description manager page

▲The manager page after updating to the advanced A+ function

And some Amazon sellers

But I couldn't be fortunate enough to be this "chosen son" "

Enable background

A+ create page still no change?

If you don't have the right to use this feature, don't worry.

As long as the following conditions are met, the permission will be activated immediately:

1. Stores with successful brand registration

2. All ASINs in the catalog must contain published A+ brand stories

3. At least 15 content items must be submitted in the past 12 months, and the status must be approved

It is important to note that access to Advanced A+ will be granted at the end of each month.

If a seller's product is eligible, you'll see a banner in the A+ Content Manager for access.

Therefore, Amazon sellers who have not yet met the permissions can complete the above conditions and activate permissions before the end of each month.

Advanced A+ function changes

Turn on "hardcover" conversions

We all know that Amazon's A+ page, as a "facade" , undertakes two major functions of branding and conversion .

The launch of Amazon's advanced A+ function this time will undoubtedly allow Amazon sellers to open the "hardcover" state of A+ .

So what real benefits can the new Amazon Premium A+ (Premium A+) features bring to Amazon sellers, and how can they gain the hearts of customers?

01

The front display page is huge

Compared with the content of the previous A+ page, the advanced A+ not only has a richer display form, but also adds video and interactive functions.

The most intuitive feeling is that the image layout becomes larger. Enlarge the selling point and enlarge the brand trust.

▲Screenshot of Amazon front desk page

02

The number of modules increases, and the brand conversion is correct

The basic version of A+ can create up to 5 enhanced content modules, and the advanced version is upgraded to 7 modules, so sellers can express and describe more content.

The Amazon Advanced A+ page includes access to premium videos, image carousels, premium image backgrounds, premium hotspots, premium Q&A, premium comparison tables, and more.

These modules can not only deliver richer product information, but also tell more brand stories.

According to statistics, compared with the basic A+ page, its sales conversion can be increased by 20%.

▼Some screenshots of Amazon's advanced A+ background module

(Click on the picture to enlarge it)

Example | Share 3 module demonstration cases

Advanced Q&A module

Advanced Q&A function, you can set up to 5 Q&As to explain and explain the issues that customers are most concerned about.

List some questions and answers in the A+ module, you can retain this wave of users who have not seen the QA below, and prepare for after-sales problems in advance.

▲Screenshot of Amazon front desk page

Complete video display module

Occupying a screen of content can grab the attention of consumers for the first time and arouse their interest in continuing to read.

▲Screenshot of Amazon front desk page

Advanced Comparison Table Module

Use a tabular format to compare pictures and key features of different products in the same store.

It not only automatically compares the specifications of the same series of products for consumers, but also brings traffic to other products in the store.

Grab the Advanced A+ Optimization Focus

Avoid several minefields

If you want to sell popular items on Amazon, A+ page optimization is a key part!

Avoid the following minefields and get the most out of Amazon's advanced A+ features:

Only select 1-2 modules and write only the points that you think are important Repeat the description of the selling point/scene Put a large paragraph of text into the picture, the color matching is confusing , the expression is not clear, it is all a subjective expression of a large paragraph of declarative sentences

Make good use of advanced A+ pages

Final tip

Advanced A+ pages have higher requirements for the overall layout, which is a test of design skills.

So if you want to make good use of this function, the design needs to be polished.