As the big brother of the cross-border e-commerce industry, a small move by Amazon can affect the fate of a group of practitioners, and Amazon has stepped up supervision during the year-end peak season. Last week, a large number of Chinese brands were removed by Amazon, which shocked the cross-border circle. Amazon revoked all access rights of the seller to the Brand Registry. Later, it was found that it was just an accidental oolong incident, and Amazon apologized to the seller.

Recently, Amazon has updated the shipment page in the background, and this new feature has caused sellers to explode. After the revision of the shipment page, sellers can check the delivery address of the goods in the background. This small change has caused some sellers to discover the "show operation" of the cooperative service providers.

For example, the delivery address is obviously the farther FTW5 warehouse, but in fact, the goods are delivered to the closer West America XLX2 warehouse. Under normal circumstances, Amazon's warehouse in the West of the United States will still receive these goods, even if the receiving warehouse is inconsistent with the delivery warehouse of the reservation order.

But this may lead to serious consequences. After receiving the goods at the warehouse in the west of the United States, Amazon has to internally dispatch and transfer the goods, which will consume a lot of time, especially in the peak season, which takes longer and the process is more complicated.

In this way, it will cause the seller's goods to be delayed on the shelves. As a result, sellers have clearly seen that their goods have been "checked in", but they have been unable to put them on the shelves for a long time. At this time, no matter how many cases the seller opens, it is useless to urge Amazon, because the seller has sent the wrong warehouse by himself, and it is useless to urge again.

Due to the long delay, a group of sellers may miss the best sales time of the peak season, and finally drop a batch of goods on their own hands, especially for sellers who sell seasonal products such as Christmas items, this is almost devastating of.

In addition to delaying the listing and affecting sales, the seller has to bear a series of collateral damages, including the listing ranking decline caused by delayed listing and out-of-stock; the behavior of sending to the wrong warehouse will be recorded in the performance appraisal of the seller's account, and once or twice sent to the wrong warehouse The problem is not big. When the delivery accuracy rate is lower than 70%, the seller may be punished as follows: 1. Warning; 2. Second trial of the store; 3. Store closure.

This is also the original intention of Amazon to further promote information transparency, rectify illegal freight forwarders, and urge sellers to operate accounts in compliance . The increasingly stringent Amazon rules have reshuffled the way of freight forwarding. Now that the Amazon system has been updated, sellers can intuitively see the transportation of goods, which is still very effective in breaking the "hidden rules" of the freight forwarding industry.

2022 is coming to an end, the Christmas promotion is getting closer and closer, and market disruptors continue to be thundered out. I hope that sellers and friends will not be affected by this, and draw a perfect end to 2022.