I mentioned in the last issue that many Amazon sellers have never had much contact with Amazon influencer marketing because they have always been concerned about the quality of influencers.
Teach you a free way to identify the quality of Amazon influencers.
The essence of celebrity marketing is actually a kind of value marketing, so we have to look at whether the content of this celebrity is high-quality from the perspective of value.
You need to judge from these 9 dimensions
9 Value Dimensions
· Interaction rate
· Content quality
·The quality of fans
A good celebrity must have its own stable fan attributes, and it is impossible to appear out of thin air, so we can first understand the fan attributes of this celebrity.
About how many age groups, the ratio between men and women, hobbies and focus.
We can use analytics tools like Buzzweb .
The tool evaluates influencers on a scale of A+ to F, analyzes including activity rate, audience quality and demographics of their core audience, and evaluates the price point of their posts.
Only by understanding their user groups can you determine whether the target meets your product positioning and needs. The core of influencer marketing is to provide useful value for both parties. If the value does not match, it is meaningless.
Let's talk about how to judge the interaction rate, if you plan to use manual methods, you can do this.
Choose any 20 or so content. Formula: Number of comments on posted content/fans x 100, if it is less than 1%, it means there are fake fans, and the quality is not up to standard.
And remember to check the quality of the message content, you know.
The proportion of medium and large-scale fans is generally 3% or higher, 1%-3% is a normal level, and if it exceeds 3%, it is a high-quality celebrity.
Small high quality is calculated at 5%.
If you find it troublesome, you can try plugins such as Upfluence Chrome , which can also help your fan quality.
Relevance You can check the past content of this celebrity to see if it is related to your product or what he sells. If there is no connection, the user will most likely not buy it, because this also involves the matching of the user's core value.
Fans are willing to pay for the influencer because the content of the influencer is valuable to him, and they are willing to pay attention to and consume it, not something that is out of touch with him.
Let’s talk about authenticity. We can judge from the elongation cycle of the interaction rate analyzed earlier. The growth of a mature influencer is very stable. If you see abnormal growth, you need to pay attention.
Values are also very important. Just like BYD and Tesla owners, it is difficult to gain a sense of identity because of different values. If you find BYD bloggers to sell Tesla, the user group will not recognize it first.
Content quality is more subjective, but you can refer to the interaction rate as a reference.
As for the frequency and reliability, it mainly depends on whether the celebrity's release pattern is stable.
The last is the quality of fans, which will determine the final monetization effect of your products. The fans attracted by different influencers are different. Just like the influencers who decide to follow the high-end route, their fans will definitely be willing to pay for this influencer.
The quality of fans is composed of people and age preferences, and the most consuming must be young people.
As long as you use these few value marketing thinking to screen influencers, you can judge whether the quality of influencers is high-quality, have you learned it?