As an Amazon platform, in addition to worrying about store closures and a wave of account closures, it is the problem of returning goods. It is understandable that the product needs to be returned for ordinary reasons, but now there are many unscrupulous buyers who choose the reason why the product has not been received to refund, so as to buy the product for nothing. This situation has plagued Amazon sellers for a long time!

Recently, a new function has been quietly launched in the background of Amazon's US station – signature confirmation service , which aims to effectively solve the frequent occurrence of malicious returns and refunds by buyers! Amazon claims: order signature can help sellers reduce the order return rate by 35%!

It is reported that Amazon will first use big data to analyze hundreds of latitudes of information to screen out potentially high-risk orders, such as orders that cannot be received and returned normally, order delivery, wrong address and other issues. Amazon will then label these high-risk orders with a "Signature Confirmation Service Recommended", and sellers can choose whether to use a service with a signed confirmation to ship these orders.

If the customer chooses to return the order that has been signed and confirmed after delivery, Amazon will initiate a further investigation into the customer's account, and will add additional weight to the seller in the subsequent penalty, reducing some buyers. The emergence of "white prostitution".

However, it should be noted that this signature confirmation service is not free, and the service will charge an additional fee of about 3-6 US dollars according to the actual situation of the order. This new feature is a good choice for products with high unit prices and frequent malicious returns, but not for low-priced products.

Launched on the eve of Prime Day, what's the purpose?

As we all know, Prime Day has been officially announced to be scheduled for July 12-13. At this important time point, Amazon suddenly launched this function, combined with a series of previous "saucy" operations, it is difficult for people not to doubt. its caring.

Last year 's Prime Day, Amazon saw many large-scale non-refundable "white prostitution" orders, and sellers could only swallow the pain silently. Therefore, it is not unreasonable for Amazon to choose to launch this service at this time to provide some protection for this year's Prime Day orders. .

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