Platform information

01

Amazon has announced that it will increase commissions for its "affiliate program" in some categories for a certain period of time. But it’s still 1 to 3 percentage points lower than pre-pandemic commission rates. The commission increase is understood to expire on May 4, 2022.

On April 13, Amazon announced that it would increase commissions for certain categories of its “affiliate program” for a certain period of time. During the pandemic, Amazon reduced commissions on some categories of its “affiliate program” due to increased consumer demand for online shopping.

For example, affiliate commission rates in luxury and beauty categories dropped by a combined 6 percentage points, from 10 percent to just 4 percent. The commission rate for furniture also fell from 8% to 3%, while the commission rate for grocery items fell from 5% to 1%, a drop of 4 percentage points.

But now, Amazon is again raising commissions to boost sales.Amazon said in an email to affiliates that the increase in commissions will expire on May 4, 2022, sources said.

02

Indian e-commerce platform Meesho is running a pilot to launch its live-streaming e-commerce business by the end of December and add value and regional brands on its platform to boost advertising revenue ahead of plans to go public early next year.

Meesho is running a pilot to launch its live-streaming e-commerce business by the end of December and add value and regional brands to its platform to boost ad revenue ahead of a planned public listing early next year, according to people familiar with the matter.

Meesho is exploring a U.S. listing or a SPAC, which stands for special purpose acquisition company, a public company created to acquire or merge with an existing company, sources said. The goal is to have internal preparations for the IPO by the end of the year, according to people familiar with the matter.

The launch of live-streaming e-commerce, which is becoming a major sales channel in the retail industry in India, is one of the key initiatives Meesho hopes to launch ahead of its listing.

03

According to Felipe Piringer, Marketing and Strategy Director of Shopee Brazil, the number of local Brazilian sellers on the platform has reached 2 million. It has surpassed many e-commerce platforms in Brazil.

According to Felipe Piringer, Marketing and Strategy Director of Shopee Brazil on April 12, the number of local Brazilian sellers on the platform reached 2 million.

With the exponential growth of Shopee's business in Brazil, it has surpassed numerous e-commerce platforms in Brazil. Magazine Luiza, one of the largest e-commerce platforms in Brazil, has 160,000 local sellers. Another well-known e-commerce platform, Americanas, has 122,000 sellers. Across Latin America, Mercado Livre has 9 million sellers.

Shopee became the most downloaded shopping app in Brazil last year, with more than 100 million downloads, according to software development and market analysis firm EmizenTech.

Market wind direction

01

According to Technavio's latest market report, from 2021 to 2026, the global mass beauty care market size will grow by 153.55 billion US dollars (about 977.5 billion yuan), with a compound annual growth rate of 5.92%.

According to foreign media reports, according to Technavio's latest market report, from 2021 to 2026, the global mass beauty care market will grow by 153.55 billion US dollars (about 977.5 billion yuan), with a compound annual growth rate of 5.92%.

During this forecast period, 58% of the growth of the mass beauty care market will come from the Asia Pacific region, with China, Japan, India, and South Korea being the major markets for mass beauty care in the Asia Pacific region. Due to the large presence of low- and middle-income groups, the demand for mass beauty care products has increased significantly, and these regions are not only growing at a faster rate than those in other regions, but also have a larger market size.

02

According to foreign media reports, the trade volume of the beauty and personal care category in Brazil will reach 1.4 billion US dollars in 2021, a year-on-year increase of 16.2%, and this figure will only be 1.2 billion US dollars in 2020.

According to reports, the Brazilian beauty and personal care category will reach US$700 million in exports in 2021, a year-on-year increase of 14.9%. There are 173 exporting countries, of which Argentina is the main exporting country. In addition, exports to Chile and Mexico have also increased significantly.

At the same time, the Brazilian beauty and personal care category recorded imports worth US$688.4 million in 2021, a year-on-year increase of 17.5%. There are 75 countries supplying Brazil, with France and China being the main importers.