Many people have heard about the game, and we are often in various games in our lives. Today we will talk about the game of Amazon sellers based on whether to do amazon live or not. I hope it will be helpful to everyone's understanding of the value of amazon live, and I hope you can win in the Amazon game.
First of all, let's clarify the value of Amazon live broadcast: Based on the new traffic, it will bring new sales to the product, that is, sales, and at the same time, based on the high conversion rate, the product ranking will rise, and future new traffic and orders will be obtained.
Let's take two sellers A and B of the same product as an example, and assume that A and B have similar effects in other promotion methods (CPC, on-site DEAL, off-site promotion, etc.), and the product rankings are also similar. Consider whether to use amazon live to break the Amazon celebrity live broadcast. For both A and B, there are two options for amazon live: do and don't do it. And A's choice affects B, and B's choice affects A. Assuming that A and B choose to do it, and one side chooses not to do it, the extra income of doing it is 10, and the extra income of not doing it is -2 (the market demand remains unchanged, if A increases, B and other sellers will naturally decrease); AB and AB both choose The additional income of doing each is 5 (AB’s income increases, and the income of sellers other than AB is damaged); the additional income of neither AB is 0 (no one loses). The total selection combinations of A and B are as follows:
A does, B does,
Extra income: A=5, B=5
A does, B does not
Extra income: A=10, B=-2
A does not do, B does
Additional income: A=-2, B=10
A does not do, B does not do
Extra income: A=0,B=0
First of all, we once again make it clear that it is beneficial to do amazon live Amazon celebrity live broadcast. There is no doubt about this. Some top sellers have been insisting on doing it to prove this point.
Therefore, we can see from the table that for A, the maximum additional benefit is 10, and the minimum additional benefit is 5; and if A does not do it, the maximum additional benefit is 0, and the minimum additional benefit is -2. And we know that if A performs better than B on the Amazon platform, A will get more support than B, and as A continues to do it while B does not, the gap between the two parties will become wider and wider, that is, the future additional income that A insists on doing Will be > 10, and B will not make future additional income will be <-2.
Therefore, whether it is A or B, when other promotion methods are useless, the best choice for whether to do amazon live or not is "do".
Of course, Amazon has a variety of promotion methods, whether it is doing amazon live, or CPC, on-site DEAL or off-site promotion, our ultimate goal is to rank products to get more traffic and more orders, so is it right? You must do amazon live Amazon celebrity live broadcast. You still need to consider the comprehensive benefits of your current promotion methods. Based on a comprehensive consideration, determine whether to do amazon live Amazon celebrity live broadcast. Therefore, it is strongly recommended that you base your return on investment on various promotion methods Analyze the possible plans of competitors and their possible impact on themselves to finally determine the decision.
The above is today ’s game analysis on amazon live, and the real Amazon game involves more sellers, more possible emergencies, etc., which is N times more complicated than this. I hope the content can inspire everyone. Welcome to communicate more, and finally hope that everyone can win the final victory in Amazon's complex game. If you have other questions or are interested, please feel free to communicate with us by private message .